Iconix Puts Focus on Spearphishing Protection; Company to Accelerate Enterprise-Focused SP Guard Offering

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ICONIX, Inc., the industry leader in visual email solutions, announced today that it is focusing primarily on its enterprise-focused Iconix SP Guard service to help combat the rise of spearphishing attacks against government, businesses and media.

ICONIX, Inc., the industry leader in visual email solutions, announced today that it is focusing primarily on its enterprise-focused Iconix SP Guard service to help combat the rise of spearphishing attacks against government, businesses and media.

The recent Trend Micro research report (1) states that more than 91% of targeted attacks are initiated via spearphishing, and the Verizon 2013 Data Breach Investigations Report (2) found that more than 95% of espionage-related attacks start with spearphishing. Highly-publicized successful spearphishing-based attacks include the Twitter breach at the Associated Press, BBC and The Guardian last month, the White House breach last October, and the South Carolina Department of Revenue breach last August in which millions of records were exposed.

“The frequency, intensity and sophistication of these spearphishing attacks continue to increase. They are a threat to all organizations and have the potential to cause significant financial, economic and even national security harm,” said Jose Picazo, CEO of ICONIX. “Our SP Guard offering is an innovative yet straightforward approach that makes it easy for users to avoid malicious messages. It complements existing solutions to add an extra ring of spearphishing protection for enterprises.”

Most spearphishing solutions rely on one of two approaches – filtering of malicious email or training of users to recognize false messages. Filtering is an incomplete approach to spearphishing attacks because they are well-crafted, low-volume messages that often defy detection rules. User training has been proven to be an ineffective solution since users rely on simple visual clues such as familiar senders or subject matter and tend to process email with a high degree of urgency. It only takes one user opening a malicious attachment or clicking on a malicious link to open the door to an entire enterprise.

Iconix SP Guard is a simple, practical approach that marks known good messages in the inbox with an icon, thus taking away guesswork and giving users a visual clue to help make good decisions when processing email. Spearphishing messages that slip through filters are not marked as legitimate, providing users an easy way to distinguish real from fake. The service consists of two components – a client component that currently supports Outlook 2003, 2007 and 2010, and a service component in which an administrator identifies legitimate senders for their network. Using this information and underlying email authentication technologies, legitimate messages are marked so that they can be easily identified by users.

Iconix SP Guard is available now, and more information can be found at http://www.iconix.com. The Iconix Truemark service will continue to operate for existing users, but new downloads are no longer available.

(1) "Spear-Phishing Email: Most Favored APT Attack Bait", Trend Micro Research Paper, November 2012 (http://www.trendmicro.com/cloud-content/us/pdfs/security-intelligence/white-papers/wp-spear-phishing-email-most-favored-apt-attack-bait.pdf)

(2) "2013 Data Breach Investigations Report", Verizon, April 2013 (http://www.verizonenterprise.com/resources/reports/rp_data-breach-investigations-report-2013_en_xg.pdf)

About ICONIX, Inc.
ICONIX, Inc. is the leading provider of trusted email identification solutions. ICONIX provides the industry's first visual solution for businesses and consumers. The patented Iconix® solution enables email recipients to quickly identify messages from legitimate senders, which proactively combats widespread email-based identity theft techniques, such as phishing. The Iconix® Truemark® service is the only standards-based visual authentication solution that works across various email platforms. For more information, visit http://www.iconix.com.

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Iconix, Truemark, the Iconix logo and the Check-lock icon are registered trademarks in the United States and Iconix, Check-lock, the Iconix logo, SP Guard, the Iconix enabled logo, and the Check-lock icon are trademarks or service marks of ICONIX, Inc.

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Jeff Wilbur
Iconix, Inc.
(408) 727-6342 x125
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