Smaato adds Product Visionary Ajitpal Pannu as new Senior Vice President of Product Strategy

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With key addition of Senior VP of Product Strategy, Smaato strengthens its team

"Mr. Pannu's extensive knowledge and experience in RTB and Display monetization products for both Supply and Demand will be an enormous asset to Smaato," said Ragnar Kruse, CEO of Smaato.

In a move to ensure continued growth and leadership in the mobile advertising world, leading mobile RTB Ad Exchange, Smaato Inc., has recently hired Ajitpal Pannu as its new Senior Vice President of Product Strategy. In his new role, Pannu will take charge of the product roadmap for the organization, leading Smaato’s different offerings among its publisher and demand partners.

Pannu brings to Smaato more than 12 years’ experience in digital advertising and ad monetization technology. Previously he was the VP of Business Development for OpenX, and before that a key stakeholder at OpenX, Adify and DoubleClick.

"Mr. Pannu's extensive knowledge and experience in RTB and Display monetization products for both Supply and Demand will be an enormous asset to Smaato. Both our publisher base as well as demand partners will benefit dramatically from the leadership and guidance he’ll bring to the team,” said Ragnar Kruse, CEO of Smaato. "We are looking forward to the great things he will bring to our organization.”

Pannu looks forward to diving deeper into the mobile industry and growth with the booming segment. His new leadership position will help Smaato further realize its goal of continuing to be the leading and most effective mobile RTB Ad Exchange.


About Smaato:
Smaato is the leading global mobile advertising exchange and helps mobile app developers and publishers make more ad revenues worldwide. As an industry pioneer and leader, Smaato provides Ads for Apps, and operates the leading RTB ad exchange and mobile ad optimization platform. More than 70,000 app developers and publishers use Smaato to monetize their content in 230 countries.

Smaato’s unique feature is the aggregation of 90 Ad Networks and 50 DSPs to maximize mobile advertising revenues. Through an open API and the widest range of SDKs, Smaato technology can be easily integrated with ad networks, ad inventory owners (publishers and app developers) and 3rd party ad technology providers.

Smaato is an initial member of the OpenRTB Mobile subcommittee and an active member of the Mobile Marketing Association, Singapore Infocomm Industry (SITF), Singapore IT Federation and the German Digital Media Association BVDW.

Smaato received a Top 100 Private Company Award by AlwaysOn Media (2013, 2012, 2011, 2009 & 2007), is one of the AlwaysOn Global 250 winners in the Mobile category (2012 & 2011) and was named a “company to watch in 2010″ by Financial Analyst Company GP Bullhound.

Smaato’s global headquarter is in San Francisco, California. The privately held company was founded in 2005 by an experienced International management team. Smaato’s European headquarter is in Hamburg, Germany and the APAC headquarter is in Singapore.

Press contacts:
For PR inquiries, please contact Smaato’s PR team:

US: Matthew White, Director of Marketing and Sales Operations, America

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Angie Fife

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