'Pitching for Business Doesn't Work' Find the Edge Expert Panelist Says in New Article

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Traditional pitching techniques represent an ineffective way to generate new business, communications expert Cath Daley has said in a new article uploaded to Find the Edge today.

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You have a unique story to tell, so tell it in a way that connects and engages your audience

Formal pitching can come across as aggressive, and prevent relationships from being established, Cath Daley has said in an article on Find the Edge.

Daley writes that her experiences as a communications coach have taught her that traditional pitching is no longer the best way to win new business.

She said: "If you look up the meaning of the word ‘pitch’ you’ll get definitions like 'to throw,' 'to hurl,' or 'to lurch'.

"In presentations, most sales teams ’throw,’ ‘fling’ or ‘toss’ information at the prospective client, and hope that it sticks and they get the business.

"They often ‘plunge’ straight in and ‘lurch’ from one point to the next, without any consideration for how their message is being received."

Daley believes one of the best ways to establish a genuine connection is to tell stories. This circumnavigates the formal, and sometimes aggressive, pitching process, and gives the other party an understanding of what makes the presenter tick.

She said: "You have a unique story to tell, so tell it in a way that connects and engages your audience.

"Instead of just talking about the results you’ve achieved, tell the stories of the clients you’ve worked with and how you’ve helped them.

"Let your audience ‘feel’ what it’s like to work with you, and in this way you’ll connect with them and create a genuine connection in a way your competitors just won’t."

The article can be read in full here: http://www.findtheedge.co.uk/sales-marketing/sales/pitching-for-business-doesnt-work-heres-why-and-what-to-do-instead.

Cath Daley works with a variety of high-ranking businesspeople and sales teams to help them take their presentations to the next level, and win more business. More information about her can be found here: http://www.findtheedge.co.uk/expert-panelist/cath-daley.

Kenny Goodman, founder of Find the Edge, said: "Cath has helped countless individuals perfect their presenting skills, and the advice she gives in this article is very pertinent.

"Establishing a real relationship, and catering to your audience, is always likely to be more effective than attacking them with facts."

Find the Edge is a business website, where leaders can share their insight and ideas. Articles, interviews and news items are uploaded on a daily basis.

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Kenny Goodman
Find the Edge
07540 368 439 0161 713 2506
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