From Failure to Success: How EMBRACE+ Raised Over $130K with 23 Days to Go

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A smart piece of wearable technology – shipping in July this summer

If you have invested so much time it’s a real disappointment when your campaign fails. This happened to us. But don’t give up yet! Because Kickstarter lets you re-launch your campaign!

Paul and Rudi are the creators of the EMBRACE+, an innovative bracelet that keeps users informed while their smartphone stays in their pocket or purse. They re-focused, re-designed, and re-launched their Kickstarter project and achieved the funding goal within several days.

The EMBRACE+ connects to the smartphone via Bluetooth and alerts wearers to changes in their environment. Through a combination of visual and tactile cues, the EMBRACE+ gives the information they want to know – so they can focus on their work, activities, and obligations.

“We’ve put immense work in prototyping the EMBRACE+. If you have invested so much time it’s a real disappointment when your campaign fails. This happened to us. But don’t give up yet! Because Kickstarter lets you re-launch your campaign!” says Rudi Beijnen.

He is one of the creators behind the simple concept of using only light and vibration to display your information. “We’ve received an enormous amount of support on Kickstarter and with the SDK Stretchgoal in sight the applications are endless”, he continuous.

With the current success of their re-launch, Rudi decided to write an article on how to successfully re-launch a failed campaign. Within several days, the article was posted all over the web. “I received acknowledgements and compliments from people all over the world, it feels good and I’m glad I can help others who want to put their idea into reality”.

The EMBRACE+ is currently funding on Kickstarter. You can visit their campaign for more information here: http://kck.st/11mrBKy. In return for a donation you’ll receive the EMBRACE+ bracelet.

About EMBRACE+

EMBRACE+ was created by Paul Hornikx and Rudi Beijnen. They came up with the idea of EMBRACE+ during a night out with their friends. While laughing about constantly checking their phones they decided to come up with a solution and EMBRACE+ was born. The EMBRACE+ is a Bluetooth-enabled bracelet that lets wearers match colors and vibration with their contacts, updates, reminders, and messages on their smartphone. For the latest insights, you can follow them on Facebook and Twitter.

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Rudi Beijnen

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EMBRACE+, a smart piece of wearable technology