Waterloo, WI (PRWEB) May 15, 2013
Van Holten’s, the world’s leading individually packaged pickle producer, has announced the launch of Big Papa Dill Pickle Popcorn. The innovative new snack combines bold dill pickle seasoning with the classic taste of popcorn to create a cutting edge snack experience.
“Popcorn popularity is at an all-time high and consumers are demanding bolder, more unique flavors,” stated Eric Girard Van Holten’s Vice President of Sales and Marketing. Big Papa Dill Pickle Popcorn delivers the same hearty dill flavor that fans love in Van Holten’s Big Papa Pickle-In-A-Pouch. “We like to have fun with our products and everyone recognizes Big Papa, making this a great extension of our brand,” added Girard.
“Van Holten’s is the first in the US to produce a ready to eat dill pickle flavored popcorn and distribute it on a national level,” mentioned Van Holten’s President, Steve Byrnes. He added, “You've seen dill pickle flavored potato chips, sunflower seeds, even pork rinds, so we figured it was time someone made popcorn DILL-ICIOUS!”
About the Product
Big Papa Dill Pickle Popcorn comes in peg-able 2.2 oz. bags packed in a 12-count stack-able display case with a tear away front. The pickle popcorn has an SRP of $1.99 - $2.49 and will be available to retailers nationwide in June.
About Van Holten’s
Business has been booming for Van Holten's, having enjoyed 11 consecutive years of sales growth. Van Holten’s was founded in 1898 and employs 70 people in Waterloo, WI. Famous for their Pickle-In-A-Pouch, they playfully market their pickles as a bold tasting, better for you snack. Their products are distributed in all 50 states and Canada and can be found at convenience stores, grocery stores, movie theaters concessions stands, and many other retail outlets.
For more information about Van Holten's and their products, visit http://www.vanholtenpickles.com.