Francine F. Carb, CEO Markitects, to Give Inaugural Presentation for EEB Hub Commercialization Center™ through the Ben Franklin Navigator™ Program

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Marketing and Branding for Companies Breaking Into U.S. Markets

Francine F. Carb, President, Founder & CEO of Markitects, Inc., a Philadelphia region-based strategic marketing agency specializing in branding and product launches, will be conducting Ben Franklin Technology Partners’ inaugural webinar series on May 21, 2013, designed for international companies looking to break into U.S. markets.

With a focus on marketing to infrastructure, environmental, and building-related industries—specialty areas for Markitects—the presentation will be delivered on May 21, 2013 via a live webinar. The invitation can be viewed at:

Francine’s remarks will include advice on how to select and develop sales and distribution channels unique to U.S. markets, as well as the importance of establishing a marketing presence, brand attributes, and communications to precede and support the business development process. She will also cover how to position products for these industries and create points of differentiation. Many of Markitects’ clients are global in reach, with headquarters operations both in the U.S. and abroad. The agency’s expertise spans energy, REITs, building products, lighting, industrial connectivity, environmental services, architecture & engineering firms, and companies that support these industries. A recent case study example can be viewed at:

About Francine Carb

Francine has over 25 years of experience in branding, launching and promoting technology and engineering products, nationally and globally. Her expertise extends from strategic market planning through sales and distribution channel development. Francine’s company, Markitects, has partnered with Ben Franklin companies of all types for almost 20 years. She is an award-winning member of the business community and has been recognized by the region, state, and internationally as a top tier professional. Francine also has professional ties to the University of Pennsylvania, Temple University, and Villanova University as an adjunct professor. Francine has a B.A. in Economics from Lafayette College and an M.B.A. in Marketing from St. Joseph’s University.

About Markitects

Markitects, Inc., founded in 1994, specializes in strategic marketing communications and product launches. The agency, known for its long-standing expertise in B2B technology marketing, has served over 200 clients in the technology, science and engineering fields since its inception. A two-time Philly 100 award winner, the agency provides market research, advertising, public relations, visual communications, outsourced marketing, social media, and digital marketing services. Learn more at

About the EEB Hub Commercialization Center™ (HCC)

The Energy Efficient Buildings Hub and Ben Franklin Technology Partners of Southeastern Pennsylvania created the HCC. HCC clients have direct access to Hub personnel, meetings and events for an immersive experience in Advanced Energy Retrofit (AER) development and commercialization. The EEB is funded by the U.S. DOE, EDA and other federal agencies. HCC’s suite of programs and services are offered onsite, and virtually through the Ben Franklin Navigator™ program. Ben Franklin Navigator™ creates linkages with companies regionally, nationally and internationally who are interested in exploring the opportunities in our region, and being involved with the EEB Hub.

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