Casinos like The Venetian® and The Palazzo® Las Vegas will benefit from Mobile Enrollment's intuitive platform to help create better guest experiences.
San Diego, CA (PRWEB) May 16, 2013
The Venetian® and The Palazzo® Las Vegas have installed and launched Playersoft Technologies’ Mobile Enrollment system to streamline player club sign-ups throughout The Venetian and The Palazzo. The Mobile Players Club Sign Up system will allow casino team members to enroll new guests in the Grazie Loyalty Program anywhere on the resort property utilizing an iPhone or iPod Touch, putting a loyalty club card in the hands of guests in a matter of seconds.
“The Grazie loyalty program celebrates our guests by offering rewards for not only playing in our casinos, but for staying in our suites, dining and shopping as well,” said John Caparella, president and chief operating officer of The Venetian, The Palazzo, and Sands Expo. “Playersoft’s mobile enrollment technology will make it easier for our guests to sign up for Grazie from anywhere on the casino floor, and start earning points immediately.”
Mobile Enrollment’s open design interface can operate with any casino player tracking system, transforming the sign-up process from several minutes at a club booth to just a few seconds anywhere on the casino floor. This results in added convenience and an enhanced level of service for the resort guest.
“The advances in mobile technology have finally made mobile sign-up possible. Casino operators, like The Venetian, which have such a variety of offerings on their casino floor, will benefit from the emergence of this capability as it allows them to reach out to players right at their favorite machine or table,” said Tony de Leon, president of Playersoft. “Since the launch of Mobile Enrollment, we’ve received great interest and response from casinos all over the country, but being added to the casino operation of such a prominent property on the Las Vegas Strip is truly exciting for us.”
Utilization of an iPhone or iPod Touch makes the entire system small, lightweight and easy for any team member to carry. The Playersoft application is highly intuitive, making it fast and easy to use. The increased efficiency and improvements in customer service, along with 100% data accuracy make this a must have for any resort operator. “We’ve been casino operators ourselves and we know the importance of making the casino player’s visit convenient and hassle free,” said de Leon. “Mobile Enrollment was designed specifically to do that by streamlining the enrollment process, but it also benefits improved data accuracy during the sign up process and profitability in a number of ways.”
Mobile Enrollment also features an offline mode allowing team members to reach out to players at offsite events, adding even greater reach for new player acquisition and furthering the player’s experience which creates a positive impression of the level of service the casino is willing to provide.
Playersoft Technologies was established with a mission to help casino operators improve the players gaming experience, increase player retention and profitability.
Playersoft Technologies (760) 440-9075 info(at)playersoft(dot)com
Contact: Larry McCoy VP Sales and Business Development
ABOUT THE PALAZZO LAS VEGAS®
With more than 3,000 spacious suites, luxury shopping, world-class dining and entertainment, the $1.9 billion, Silver LEED® (Leadership in Energy and Environmental Design)-certified Palazzo Las Vegas literally takes luxury to new heights. Ranked as one of the top 25 hotels in the U.S. and Canada in Travel + Leisure “World’s Best Awards” for two consecutive years, the AAA Five Diamond and Forbes Travel Guide Four Star-Award winning resort is highlighted by a flagship 85,000-square-foot Barneys New York. The Shoppes at The Palazzo® feature more than 60 luxury boutiques, including 20 remarkable stores and couture brands making their Las Vegas debuts at The Palazzo including Chloé, Tory Burch, Christian Louboutin, Diane von Furstenberg, and Van Cleef & Arpels. The all-suite resort offers plush and opulent suite accommodations ranging from a Luxury Suite at an unprecedented 720 square feet to the 8,000-square-foot Chairman suite with private terraces and plunge pools. The Palazzo also offers a variety of cuisines from a collection of award-winning chefs such as Carnevino by Mario Batali, CUT by Wolfgang Puck and Table 10 by Emeril Lagasse. Other unique offerings include the chic dining and nightlife hotspot, LAVO; the world’s largest Canyon Ranch SpaClub®; the ultimate sports bar, sportsbook and restaurant on the Strip, Lagasse’s Stadium; and Prestige at The Palazzo – an exclusive space designed to offer the sophisticated traveler an elevated level of services and amenities including private champagne check in, packing and unpacking services, exclusive bath and pillow menus, complimentary cocktail reception and more. Guests can earn points while they eat, sleep, shop and play with Grazie, the premiere loyalty program, which rewards guests with the ease and usability of just one card and one program. The Palazzo and its famed sister resort, The Venetian Las Vegas, are the first ever Alliance Resorts in the InterContinental Hotel Group global portfolio. For additional information, visit The Palazzo website at palazzolasvegas.com, follow on Twitter @palazzolasvegas and interact on Facebook at facebook.com/palazzolasvegas.
ABOUT THE VENETIAN RESORT-HOTEL-CASINO®
The Venetian Resort-Hotel-Casino, the largest property in the country to receive AAA’s Five Diamond and the coveted Forbes Travel Guide Four Star awards, is one of the world’s most luxurious resort and convention destinations. Recreating Venice’s legendary landmarks, the LEED® EB Gold (Leadership in Energy and Environmental Design)-certified resort offers unmatched service and quality for leisure and corporate guests. With suites ranging from a standard 650-square-foot Luxury Suite to the luxurious 10,000-square-foot Chairman Suite, the all-suite resort boasts more than 4,000 of Las Vegas’ most lavish suite accommodations. Located in the heart of the Las Vegas Strip, The Venetian features The Grand Canal Shoppes®, an indoor streetscape complete with gondolas and singing gondoliers, the Canyon Ranch SpaClub®, world-class gaming, exquisite restaurants, a wide variety of entertainment such as “Phantom-The Las Vegas Spectacular,” “Blue Man Group,” showroom headliners including David Spade, Rita Rudner, Tim Allen and Joan Rivers and extensive convention and corporate services. Guests can earn points while they eat, sleep, shop and play with Grazie, the premiere loyalty program, which rewards guests with the ease and usability of just one card and one program. The Venetian and its sister resort, The Palazzo Las Vegas, are the first ever Alliance Resorts in the InterContinental Hotel Group® global portfolio. For additional information, visit venetian.com, follow on Twitter @venetianvegas and interact on Facebook at facebook.com/venetianlasvegas.
ABOUT GRAZIE TM
Earn points when you EAT, SLEEP, SHOP & PLAY with Grazie, The Venetian and The Palazzo’s premier loyalty program. Grazie rewards guests for staying in the resorts’ suites, dining at the restaurants, shopping at the boutiques, and gaming in the casinos. Guests will enjoy the services and amenities available at two world class resorts with the ease and usability of just one card and one program. Guests playing on qualifying slot and video poker can earn three types of points: Status Points, Slot Reward Points and Grazie Gift Points. Slot Reward Points can be redeemed for a choice of slot credits or resort comps. By linking their Grazie account to their hotel reservation, guests can earn Status Points for all suite charges including: restaurant meals, show tickets, spa services, nightclub drinks, participating shop purchases, suite rates and in-suite charges. Grazie offers three levels of membership: Grazie, Gold and Platinum. A guest’s membership level determines the rate at which points are earned and the higher the level, the faster points are earned. For additional information, please call Grazie at 877.2GRAZIE or 702.414.4116.
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