We wanted to bring emerald slice jewelry to luxury buyers looking to add this beautiful, high fashion stone to their collections
San Francisco, CA (PRWEB) May 15, 2013
Award-winning fine jewelry design house Yael Designs debuts Serendipity Collection for Fall 2013 at JCK Luxury Las Vegas.
Highlighting vibrant, vintage-inspired rose cut faceted emeralds of rare quality, Serendipity Collection includes earrings, cocktail rings and pendants set in 18K white and yellow gold and accented with diamonds.
Since visiting emerald museums in Colombia two years ago, CEO of Yael Designs Yehouda Saketkhou has been inspired to create an emerald collection and has been searching for a source of high quality emeralds that could be cut into slices without compromising the stone’s look.
“I was about to give up my search when Pantone announced emerald as the color of 2013,” said Saketkhou. “And right then, I suddenly came across my emerald source. It was so serendipitous that we immediately knew how to name this collection.”
The emeralds in Serendipity Collection have good clarity and rich green color that is offset by lustrous diamonds and gold setting to give the pieces an organic, yet luxurious feel.
“We shared our early designs with our fans on Facebook and received a tremendously positive response,” said Yael Designs’ marketing director Stefan Patashvili. “We’re very excited to bring this fashion collection to life.”
Debuting at JCK Las Vegas in June, the Serendipity Collection features bold, sophisticated statement pieces that will work well with blacks, greys and jewel tones trending for Fall 2013.
“We wanted to bring emerald slice jewelry to luxury buyers looking to add this beautiful, high fashion stone to their collections,” said Saketkhou.
The price for Serendipity Collection starts at $3,000. Photos of the collection can be found on http://www.yaeldesigns.com/collections/serendipity.
About Yael Designs:
Founded in 2001 and headquartered in San Francisco, Yael Designs is an award-winning design center for cutting edge, elegant and expressive fashion and bridal jewelry.
As an innovative jewelry company, Yael Designs stands not only for unique designs and excellent craftsmanship, but also for sustainability. Yael uses conflict-free diamonds and recycled gold in all its fine jewelry and supports social and environmental organizations like Oceana, Junior League of San Francisco, FACE and Schools for Salone.
Yael Designs has won numerous AGTA Spectrum Awards and JCK Jewelers Choice Awards and has been featured in top fashion, bridal and trade publications as well as worn by celebrities such as Kerry Washington, Sharon Osborne, Teri Hatcher and Kristi Yamaguchi.
Photos and store locator can be found on http://www.yaeldesigns.com.