Market Creation Group and Confio Software Take Top Honors at the 2013 Business Marketing Association Gold Key Awards for “Monsters” Campaign

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Campaign wins overall awards for “Best of Show” and “Best Strategy,” as well as Gold and Silver Awards in two individual categories.

Market Creation Group (MCG) and Confio Software are pleased to announce that Market Creation Group has been honored with four Business Marketing Association (BMA) Gold Key Awards for its concept and design work on Confio’s “Monsters” campaign, which touts the benefits of their flagship product, Confio IgniteTM. In all, the campaign won a Gold Award in the Total B2B Campaign category, a Silver Award in the B2B Advertising Campaign category, and overall awards for both “Best in Show” and “Best Strategy.”

The award entries were reviewed by an independent panel of judges made up of renowned marketing professionals from across the country. Winners were announced at the BMA Gold Key Awards Gala at the Denver Center of Performing Arts on April 26th.    

“We are ecstatic that our collaboration with Confio on this campaign has been recognized and celebrated with so many prestigious awards – especially by a leading organization like the BMA,” said MCG Founder and CEO Brett Schklar. “I’m very proud to lead such a creative and talented team who are dedicated to making B2B marketing sexy.”        

Confio’s Chief Marketing Officer, Don Bergal, echoed Mr. Schklar’s excitement about the campaign and recognition. “Market Creation Group really understands how to uncover the true strategy of a company, and how to tactically execute on that strategy. Their alignment with our vision and direction is demonstrated in not only these awards, but more importantly, by what this marketing program has done for Confio. That is the real test of success in our minds.”

View the Confio Monsters on the MCG blog at

To learn more about the award categories, judgment criteria or to see a full list of winners, please visit the BMA Colorado website at

About Market Creation Group

On a quest to make B2B technology sexy, Market Creation Group boldly serves its beloved software, manufacturing, telecom, energy and services clients with strategic marketing, demand generation and creative services. Recognized as the fastest growing private company by the Denver Business Journal and the fastest growing B2B marketing firm in the nation, its services, including interactive demand generation, digital marketing, inbound marketing, design and strategy services, are focused on demonstrating solid ROI through comprehensive marketing programs. For more information, visit our website at Follow Market Creation Group on Twitter, LinkedIn or Facebook.

About Confio Software

Confio Software is the leader in database DevOps performance solutions for DBAs, developers, and IT managers to accelerate application delivery, speed problem resolution, and reduce cost of IT operations. Confio’s flagship product, Confio Ignite™ improves software development and service delivery for systems based on Microsoft SQL Server, Oracle, IBM DB2 and SAP Sybase databases, running on VMware virtual servers as well as physical servers. Recognized as the fastest growing database performance solution company in the past two years, Confio has earned recognition on the Inc. 500/5000 and Deloitte Technology Fast 500 lists. Founded in 2004, Confio products are developed and supported from the Boulder, CO headquarters. For more information visit

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Jennifer Saldanha
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