OceanLED Expands North American Footprint with Strategic Hires and Promotions

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Names New Head of Business Development, National Sales Manager and New Rep Agencies

OceanLED continues to expand its leadership position in key markets and strengthen the engineering and product support we provide to our dealer network and outside sales teams.

OceanLED, a global provider of marine lighting, today announced that it is expanding its North American footprint with strategic hires and promotions, including a new head of business development and a newly promoted national sales manager. The company has also named three outside sales groups to deepen the company’s presence in the Northeast, Midwest, West Coast and Western Canada.

John Mitchell, a marine industry veteran, has been named head of Business Development. He brings extensive experience with builders, distributors and boat shows in North and South America, Asia, Europe, Australia, Africa and Europe. Mitchell previously worked at Underwater Lights USA (Sea Vision) and currently owns his own lighting consultancy, which specializes in the superyacht sector. He will be based in the Fort Lauderdale office.

Zack Savage has been promoted to OEM National Sales Manager and Midwest/West Coast sales. Zack’s family developed the OceanLED brand from its inception, and is credited with starting the underwater lighting category. In Zack’s new role, he will be working directly with the production builders nationally as well leading the rep groups responsible for dealer sales in the Midwest and West. For the last year, Zack has been working with the superyacht refit division, and will continue to do that along with his new role. He will be based in the Fort Lauderdale office.

“OceanLED continues to expand its leadership position in key markets and strengthen the engineering and product support we provide to our dealer network and outside sales teams,” said Don DeMott, US General Manager of OceanLED. “We’re pleased to bring on industry leaders and visionaries like John and Zack to continue to grow our business and support our direct and in-direct sales channels.”

The company has also named three new outside sales agencies to represent the company, including Pac West, which covers western Canada down to Mexico. For the Mideast and Great Lakes region, OceanLED named SGL Sales and Marketing group. In the Northeast, OceanLED will be represented by Connolly and Sons, Inc.

About OceanLED
OceanLED is the most popular and most widely distributed marine lighting brand in the world. The UK-based company’s product line serves a multitude of uses on board for all sizes of boats; from three-meter RIBS to the largest of superyachts. Continuing projects at some of the world’s most prestigious boat yards and boat builders, along with a loyal dealer network across the globe, are testament to OceanLED's advanced technical achievements, industry recognition and constant pursuit of excellence in the field of marine lighting. For more information about OceanLED in the USA call (954) 523-2250 or visit http://www.oceanled.com.

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Patty Buchanan
Fastlane Communications
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