HauteLook Mobile App Sales Up 20% with Launch of New iPhone App

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Nordstrom-owned online retailer focuses on growth of mobile commerce.

HauteLook iPhone App

HauteLook iPhone App

Up to 60 percent of daily member logins to HauteLook occur on a mobile device, and 40 percent of those logins take place on the iPhone app.

HauteLook, a leading flash sale retailer owned by Nordstrom, is emphasizing mobile commerce with the release of a redesigned shopping application for iOS devices, including iPhone and iPad. With more than 42 percent of sales revenue generated via mobile purchases, HauteLook is committed to creating a seamless mobile shopping experience for its nearly 13 million members.

“Up to 60 percent of daily member logins to HauteLook occur on a mobile device, and 40 percent of those logins take place on the iPhone app,” said Kerry Bennett, VP of Marketing & Communications at HauteLook. “HauteLook members are shopping on-the-go, and our new app creates a more visual, faster experience that caters to their needs.”

The new HauteLook iOS app features:

  •      Significantly faster performance
  •      Bigger product imagery on the events, catalog and product pages
  •      New navigation scheme
  •      Branding and coloring that is consistent with the desktop site
  •      Custom-built API and data processing

“In March, we experienced our first day when HauteLook mobile sales surpassed web sales. Consumer behavior is shifting more toward mobile, so we focused on optimizing the member experience in the new HauteLook mobile app,” said Mark Geller, Head of Product for Mobile at HauteLook. “Based on member feedback, we rebuilt and redesigned the app for faster performance and easy navigation to simplify the shopping experience.”

In the first week after the release of the new mobile app, HauteLook experienced a 20 percent increase in mobile sales. The app is available for download in the iTunes store.

About HauteLook
Nordstrom-owned HauteLook is the California casual-chic online shopping destination hosting limited-time, limited-inventory sale events starting at 8AM Pacific each day. Find the brands you love and new brands to discover from women’s and men’s apparel and accessories, shoes, kids’ apparel and toys, beauty, and home décor, all up to 75% off the retail price. HauteLook is free to join and members can shop via the web, smartphone and tablet.

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