We’re obviously looking to GuestREV to help us drive optimal revenue and provide us a quick, solid return on investment.
Atlanta, GA (PRWEB) May 15, 2013
The Rainmaker Group, a world leader in automated forecasting and profit optimization solutions for the Gaming & Hospitality industry, announced that it has signed an agreement with Bloomberry Resorts Corporation and Global Gaming Asset Management to implement GuestREV® at its flagship property, Solaire Resort & Casino, in Manila, Philippines.
“While members of our senior management team have had previous experience with GuestREV, the primary reason we chose Rainmaker was the positive feedback we heard from colleagues at other gaming resorts who use its revenue management product,” said Joe Valdes, Vice President for Business Development and Planning for Global Gaming Asset Management. “The design of GuestREV is more operationally aligned with the framework of a casino environment versus other competing products, specifically as it relates to yielding room inventory and the casino comp rate. Equally important to us is having a tool that can manage our VIP Junket room inventory effectively and efficiently, and GuestREV, we believe, is the product that will best help us accomplish this objective.”
Solaire Resort & Casino in Manila – which is expected to generate at least 40 percent of its revenue from the VIP market, and an even higher percentage once the casino gets established – is the first of four gaming establishments to open at the Entertainment City in Parañaque City, a multi-billion dollar mega-project built on reclaimed land, whose overarching goal is to fulfill the Philippine government’s vision to bring more tourism to the region.
In phase one, the five-star integrated resort complex will feature 500 spacious and beautifully appointed deluxe guest rooms, suites and bay-side villas overlooking picturesque Manila Bay, plus an additional 350 all-suite tower already under construction and scheduled to open next year. This architecturally stunning property spans 1.77 million square-feet, which encompasses nearly 300,000 square feet for a world-class casino, luxury brand retail stores, and 15 dining options including four signature restaurants and bars.
“We’re obviously looking to GuestREV to help us drive optimal revenue and provide us a quick, solid return on investment,” said Adrian Ort, Vice President & General Manager for Solaire Resort & Casino. “And while that represents the principal objective for this tool, we believe the product also will allow us to reduce our labor costs given its inherent automation of rate management and report analysis.”
In forecasting and pricing hotel rooms, Rainmaker’s GuestREV profit optimization system factors in the Total Guest Value, or profitability of guest spend, for the entire property or enterprise. Since its debut 12 years ago, this unique methodology has helped boost gaming and non-gaming revenues at numerous established casino-hotel properties from 5 percent to 15 percent.
“We are absolutely thrilled to be the revenue management partner of the first integrated destination resort in Manila,” said Tammy Farley. “We consider it an honor and a high privilege to have earned the trust and confidence of this world-class gaming operation. On behalf of the Rainmaker team, we look forward to implementing our GuestREV solution and to helping Solaire maximize its profits during its critical start-up period and for the immediate years ahead.”
About Bloomberry Resorts Corporation
Bloomberry Resorts Corporation develops destination resorts featuring premium accommodations, gaming and entertainment, and world-class restaurants and other amenities. The company’s flagship property, Solaire Resort & Casino, is a $1 Billion integrated destination resort situated on a 20.5 acre site in Manila, Philippines and scheduled to open in May 6, 2013. Solaire, a luxury hotel and destination casino resort, will be the first integrated resort to open in the government-sponsored (Philippine Amusement and Gaming Corporation) economic development zone known as Entertainment City. Upon completion, Solaire’s Phase 1 will feature 500 luxurious rooms, suites and bay side villas, 18,500 square meters of gaming space, a host of signature restaurants, bars & lounges, and a multilevel car park.
About Global Gaming Asset Management (GGAM)
The team at Global Gaming Asset Management (GGAM) has played an integral role in the evolution of integrated resorts (IRs) throughout the world. With game-changing integrated 5-star resorts in their pedigree – a literal portfolio of iconic IR developments that transformed Asia and North America – the team has created beacons of international tourism and hubs of world-renowned entertainment, dining, shopping, and conventions.
GGAM designs unique integrated resorts in harmony with the environment in which they are situated, capitalizing on and reinforcing the beauty of their natural surroundings and speaking to the needs, desires and cultural considerations of the populations they serve. GGAM sets out to create precedent-setting, culturally sensitive, truly integrated resort developments that maximize economic impacts for the host city by creating jobs for local citizens, generating sales revenues for local merchants, attracting new customers and visitors to local businesses, and increasing development investment in local economies.
The Rainmaker Group is the market leader in profit optimization solutions for the Gaming & Hospitality industry. Rainmaker is a Microsoft Gold Certified Partner and leverages cutting-edge research in order to bring clients the most sophisticated solutions to their revenue management challenges. Whether GuestREV®, TribalREV®, or GroupREV®, all Rainmaker solutions provide clients a strategic advantage in achieving the highest profitability from their assets, and all interface with the industry’s leading property management systems. Rainmaker solutions support the operations of leading tribal clients, including, in addition to Viejas Casino, Mohegan Sun, Foxwoods Resort Casino, Seneca Gaming Corporation, Agua Caliente, and Grand Casino, and are used to manage over 100,000 rooms for other companies such as Atlantis The Palm Dubai, Caesars Entertainment, MGM Resorts International, Omni Hotels & Resorts, Revel, Wynn Las Vegas, and many others. Headquartered in northern Atlanta, GA, Rainmaker is an innovator and thought leader in the highly specialized revenue optimization field.
For two years running, Inc. magazine has ranked Rainmaker among America’s top 5,000 fastest growing, privately held companies. For more information, visit http://www.LetItRain.com.