Nationwide Vehicle Wraps Manufacturer, JMR Graphics Discusses the Importance of Location-Based Advertising

Share Article

JMR Graphics, a nationwide vehicle wraps manufacturer, responds to an article about a location-based advertising campaign.

News Image
...That’s why vehicle wraps are so effective. They are eye-catching, easily customizable and they are very versatile.

On May 15, JMR Graphics discusses an article in Forbes about the different ways to take advantage of location-based advertising.

According to the article from Forbes, location-based advertising is the “next big thing”. Mobile ads are likely to become more valuable if companies are able to advertise based on a person’s location.

There are different ways to think about location-based advertising, the article says. In Spain, an organization called ANAR Foundation (Aid to Children and Adolescents at Risk) created a unique ad to raise awareness about child abuse. They created outdoor ads that look different to adults and children. While adults see an awareness campaign message, children see a picture of an abused child and a phone number where children can get help.

Representative TJ Pannell from JMR Graphics, a nationwide vehicle wraps manufacturer, applauds this creative use of outdoor advertising for a good cause. “This campaign puts a new meaning to ‘location-based advertising,’” he says. “The cause is extremely important and being able to created a targeted campaign in the outdoor space is really a very innovative idea. It’s important to know who your consumers are and how to attract their decision. If you’re marketing to children, you have to devise a different plan than one you would implement for adults. It’s all about knowing the audience and how to attract them to your product or service. That’s why vehicle wraps are so effective. They are eye-catching, easily customizable and they are very versatile.”

JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional “Turn Key Service” is backed with a 3M MCS Warranty to give you peace of mind when you need optimum performance for the intended life of your graphics. With our state-of-the-art, cutting-edge facility we inspire our clients by providing creative design, custom-printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Katherine Winkler
Visit website