Launches Interactive Video Platform to Make Any Moment Taggable and Shareable

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New video indexing model adds value, interactivity to every part of a video, drives sales and traffic for brands and content creators; San Francisco-based company secures $500k in seed funding.

Imagine if viewers could share exact moments in a video to start a conversation around a specific character or product., the platform that adds value to video content by making any moment in a video taggable and shareable, today announces its launch out of beta. By indexing video content on a micro level, The Mad Video’s patent-pending technology connects products directly with their marketplaces, increasing viewer engagement and driving sales and traffic for content creators. The company, originating in Madrid, Spain and now based in San Francisco, also announces today a seed funding round of $500,000 to fuel product development and partnerships.

“Imagine if viewers could share exact moments in a video to start a conversation around a specific character or product -- and if brands could then track which moments were being shared and discussed the most,” said The Mad Video CEO and co-founder, Koldo Garcia. “Videos aren’t being optimized for shareability: although they usually contain multiple people, places and products and touch on an array of topics, meta tags apply to an entire video rather than specific parts. The Mad Video now makes videos so easy to tag, index and share that viewers can engage with content like never before and brands can grow their following.”

Key features on The Mad Video’s video platform include:
-Micro-tagging: tag any person, place or product in a video and add text, images and other content for viewers to see when they click on a tag
-Tag Gallery: browse through popular tags of featured people, places and products and jump to the exact moment in the video when they appear
-Automatic scene detection: proprietary technology uses changes in light to detect discrete scenes in videos, making it easy to tag specific moments
-Embedding and sharing: share any tag on Facebook, Twitter, Pinterest and Google+ and embed any tag or video in a web page
-Engagement tracking: follow which tags have the highest views, rollovers, shares and conversion rates

During beta testing of The Mad Video’s technology by the Spanish retailer El Corte Inglés, the average viewer clicked on one or more video tags to learn more about a featured product, with a click-through rate to the “buy” button that almost doubled the industry average. Additional beta participants, using an early version of The Mad Video’s technology to grow audience engagement and loyalty, included The Prado Museum in Madrid and the Iberia Division of Sony Pictures Television.

“The Mad Video’s platform has enabled us to pinpoint the moments in our videos that feature our products and tag them with links to the product pages, making it easy for viewers to not only see our products in context but also follow up on their interest and go directly to the point of sale,” said José Maria Fernandez Ortega, Internet Director for El Corte Inglés. “We believe that working with The Mad Video could make our video campaigns as high-performing as our photo marketing campaigns on Pinterest and Facebook.”

“Interactive video goes a step beyond conventional video, and is essential in an environment where users have the power and want to control the information they receive,” added Laura Ferrer, New Media Manager at Sony Pictures Television. “One of our most effective marketing tools are on-air promotional videos, and The Mad Video’s interactive platform has enabled us to launch i-Promos -- interactive video series with additional information and sharing functionalities that help promote featured characters, storylines and locations. The video series have not only increased audience loyalty across our media channels but also created value as viewers engaged with our videos.”

For more information on how The Mad Video makes any moment in a video taggable and shareable, please visit

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Ben Kellogg
BWK New York
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