Level Homes and Red House Group Team-up for Success

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Homebuilder hires award-winning agency to promote national expansion.

Red House Group, a Raleigh-based marketing, branding and interactive development firm, has officially been chosen to promote the national expansion of Baton Rouge homebuilder, Level Homes, also known as Level Construction and Development.

The agency, that has won numerous awards for their brand development for clients like Teleflex, Inc., and Critical Thinking Co., is well versed in creating meaningful and memorable brands for healthcare, government as well as service industries like real estate.

Briggs Napier III, Vice President of Sales and Marketing for Level Homes has worked with Jenny Taylor, President of Red House Group, on previous real estate projects in the Raleigh area and nationally. The duo has experienced success before. Under Napier’s previous marketing and sales-driven leadership with a then top 5 national builder, he led a 121 percent growth in sales over a three-year period, with the assistance of Taylor’s advertising prowess.
“I have no doubt that Jenny’s team at Red House Group has the diversity of expertise to fulfill our mission to achieve top 10 status in the Raleigh market by the end of 2014,” said Napier.

Red House Group is building a comprehensive marketing, branding and identity package for the builder that has chosen Raleigh to launch its national expansion debut. The team is also charged with promoting each individual community beyond North Carolina, and into other growth areas around the country.

Level Homes has an ambitious goal to enter a third market by 2014. “We are targeting housing markets in the country where jobs are growing and homes are showing signs of price appreciation,” said Napier. The partnership also highlights another connection between the two companies; and that is a desire to grow local economies. “This relationship has depth,” said Taylor. “Based on our track record in this market, we are well-positioned for success here, and beyond,” she continued.

According to the National Home Builders Association, each residential home built creates three jobs, predominantly in construction, but also for ancillary service providers including real estate brokers, lawyers and others that serve home builders and buyers.

About Red House Group
Founded in 2008, Red House Group is an award-winning marketing, web and interactive development firm based in Raleigh, North Carolina. Red House Group helps its clients meet their creative goals, communicate their brand message and connect with their audiences. http://www.rhgrp.com

About Level Homes
Level Homes, also known as Level Construction and Development, has been building consumer-centric new homes since 2000. Having started as a Louisiana-based homebuilder, the company intends to be a top 10 builder in each new market it enters. Each Level Homes neighborhood is carefully planned to create communities that speak to the homebuyer’s needs of today, taking into consideration price, design and functionality.

Learn more about Level Homes at http://www.LevelHomesLifestyle.com

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