Window Treatment Stores in the US Industry Market Research Report Now Available from IBISWorld

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The Window Treatment Stores industry hit a few stumbling points during the recession as consumer spending slowed and online competition increased; however, recovering housing markets and increasing disposable income have brought revenue back to positive growth. For these reasons, industry research firm IBISWorld has added a report on the Window Treatment Stores industry to its growing industry report collection.

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Surging homeownership activity, like repairs and improvements, have helped the industry return to growth

Demand for the Window Treatment Stores industry is ramping back up. The recession decimated demand for treatment products as declining consumer confidence led to lower levels of consumption. In response, the industry participants implemented numerous operating initiatives in 2010 to assist the industry in its turnaround. Over the past five years, slow growth in consumer spending and a drop in product prices prompted many retailers to contract its inventory levels during the recession, a move that has afforded operators the opportunity to increase spending on newer products. “As a result, purchases made by affluent customers have picked up as falling product prices and more treatment options were introduced over the past five years,” says IBISWorld industry analyst Anna Son. Fortunately, retailers were able to withstand such changes and retain its positive growth, following the recession years. Due to these trends, IBISWorld expects revenue to jump 0.2% to $1.5 billion in the five years to 2013.

Online retail has emerged as one of the strongest competitors for industry participants. A number of factors have led to higher demand for more options and lower prices. For example, as a result of lower operating costs, wholesalers can offer lower prices to the consumer and further put pressure on brick and mortar retailers. In reaction, operators engaged in aggressive promotional campaigns to generate sales as growing consumer sentiment and disposable income have all prompted increases in demand. Also, a surge in homeownership activities is expected to help push revenue up 3.3% in 2013. Over the five years to 2018, revenue is anticipated to continue its upward trend. As demand for window treatment products rises, so will the number of enterprises. According to Son, the industry is set to benefit from the increased level of homeowners, spurred by migration of the population toward metropolitan areas; additionally, stronger sentiment toward green and sustainable products will further push up demand.

The Window Treatment Stores industry exhibits a low level of market share concentration. Although the industry is dominated by a number of well-known companies such as Hunter Douglas and 3 Day Blinds, there are a number of small- and mid-size firms operating on a regional or local scale. Due to the personalized nature of window treatments, many operators cater their products and services to niche markets, thus creating opportunities for new entrants. Furthermore, improving economic conditions, coupled with growing demand for energy-efficient product treatments and products made from organic materials, will encourage more players to seize this market. For more information, visit IBISWorld’s Window Treatment Stores in the US industry report page.

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IBISWorld industry Report Key Topics

This industry includes specialty shops that retail indoor and outdoor window treatment products to consumers. Department stores, wholesalers, mass merchandisers and online retailers are excluded from this industry.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
Globalization & Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
Major Companies
Operating Conditions
Capital Intensity
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit or call 1-800-330-3772.

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Gavin Smith
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