PhillipCapital Launches in Australia

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Leading Singaporean financial house PhillipCapital has launched in Australia today. The move is set to boost PhillipCapital’s scale in Australia across wealth management, institutional and private client stockbroking, corporate finance, research and funds management services.

Our point of difference is high technology high touch service, maintaining strong client relationships alongside highly competitive multi-asset class execution platforms.

Leading Singaporean financial house PhillipCapital has launched in Australia today. The launch comes as a rebranding of Australian broking and advisory firm Octa Phillip.

The move is set to boost PhillipCapital’s scale in Australia across wealth management, institutional and private client stockbroking, corporate finance, research and funds management services.

PhillipCapital Group is an integrated financial house with a growing global presence. It has positioned itself as a world leader in information technology and distribution as core competencies in the provision of financial services. Established in 1975, it employs more than 3,500 staff in 16 countries with shareholder funds in excess of USD 1 billion and assets under management total more than USD 20 Billion. PhillipCapital, the first broker in Singapore to introduce online trading, has been recently awarded for the third consecutive year Best Retail Broker (2010, 2011 and 2012) by the Securities Investors Association of Singapore (SIAS).

It is an active member of stock exchanges all over the world, recently expanding with the acquisition of financial services businesses in Turkey and India in an effort to take advantage of high growth markets.

The Chairman of PhillipCapital in Australia Mr Michael Wong said: “We are pleased to announce the expansion of the Phillip Group’s technology platforms and business model into the Australian market. It is our objective to become a dominant provider, drawing upon the broader Phillip Group.”

“Our point of difference is high technology high touch service, maintaining strong client relationships alongside highly competitive multi asset class execution platforms. This gives our clients the double benefit of relationship based advice and the cost and convenience of internet based technology platforms.”

“We have to be more customer-centric. With the dominance of the Internet and mobile phones as a delivery channel there is an abundance of content available and it’s about how we package the content to suit our client needs. The brokers’ role is not just as an intermediary but an infomediary. We are shifting our emphasis to a more customer-based approach – helping clients to invest their assets holistically, looking at their needs to help them plan financially and offering them a wider array of products.”

Australian investors will access the powerful and sophisticated retail and institutional platforms PhillipCapital provides for a diversified range of investments and management tools for direct market access in Australia and around the world. The imminent launch of FOREX, CFDs and Futures platforms will further bolster the array of investment options provided by PhillipCapital and position it to compete with industry’s major players.

PhillipCapital expects to more than double the size of its current Private Wealth team to over 100 advisers across five offices in Sydney, Melbourne, Perth, Adelaide and Gold Coast.

The CEO of PhillipCapital in Australia Jonathan Buckley said: “PhillipCapital’s Australian growth plan aims to build a substantial and diversified financial services business in Australia. We are positioning ourselves for the next growth cycle, to provide client services beyond the traditional broking model and be at the forefront of innovation and change in the sector.”

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Melissa Fann

Jonathan Buckley
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