Carbase Recognised for High Levels of Search Excellence at 2013 Auto Trader Click Awards

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Used car supermarket beats rivals to scoop top award for making website content easily accessible to consumers.

I attended the awards ceremony at the impressive Lords cricket ground more out of a sense of occasion rather than expectation. We have undertaken a huge investment on SEO through our marketing department in both man hours and the Razsor team.

Carbase, the South-West’s largest independent used car dealership, was rewarded for its SEO excellence in the car supermarket segment at Auto Trader’s annual Click Awards. The used car specialist received the honour for its ability to make all of its online content at Carbase.biz easily accessible to potential customers online.

The Click Awards – held last week at Lord’s Cricket Ground – showcased the UK automotive industry’s top digital experts across manufacturers, dealership and car supermarkets. Shortlists were drawn up through one of the largest automotive surveys ever undertaken, which asked over 9,500 consumers to visit three randomly selected car dealerships, manufacturers and used car supermarket websites and rate each on user-friendliness, quality of design and ability to easily contact staff.

As well as improving the visibility of their website through online search engines, Carbase.biz enables consumers to peruse all of their stocks of used cars in Taunton and in the Bristol area at the click of a button. It offers the ability to refine their search criteria by make, model, price and transmission. In order to improve communication links customers can engage in live chat online with a member of the Carbase team within seconds of visiting the page or contact them in a more traditional method.

Perran Moon, B2B Marketing Director at Trader Media Group, congratulated Carbase on their success at the 2013 Click Awards and continued work on improving its search engine optimisation saying: “All the individual category winners are role models for the industry and whose success should encourage other manufacturers and dealers to achieve digital excellence.”

Gordon Veale, General Manager at Carbase, was delighted with the award, if not a little shocked saying: “I attended the awards ceremony at the impressive Lords cricket ground more out of a sense of occasion rather than expectation. We have undertaken a huge investment on SEO through our marketing department in both man hours and the Razsor team.

It was both a surprise and a pleasure to be called as the recipient of the award especially in such distinguished company; including manufacturers and dealer groups. It is great to be recognised and even better to know our business is improving as a result of these efforts.”

About Carbase

Carbase is the largest independent quality used car dealerships in the South West, with three locations throughout the area in Weston-super-Mare, Lympsham and Brent Knoll. The specialist dealership stocks over six hundred second-hand vehicles across its three sites all accessible from the vital transport link of the M5 motorway and just a short distance from Bristol, Bath, Taunton and even Cardiff. It promises high levels of customer service and support when selling a large range of makes and models including used BMW’s, used Audi’s and used Ford cars.

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Raoul Wedge Thomas, Marketing Manager
Carbase
01934 751 521
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