StartupNation Spotlights the 2013 Leading Moms in Business

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Fifth Annual Contest Ranks America’s Top Mom-Owned Businesses and the Extraordinary Women Behind Them

Being judged the leading mom in business against such great competition is validation that Goat Milk Stuff serves as an example of the American entrepreneurial spirit., a leading business advice, resources and networking site for entrepreneurs, is unveiling the winners of the StartupNation 2013 Leading Moms in Business Competition. The national competition, sponsored by office products leader Staples®, honors the achievements of mothers running successful businesses they have built from the ground up.

The #1 winner of the 2013 Leading Moms in Business competition is PJ Jonas of Goat Milk Stuff ( The second place finisher is Debra Baretta of Mama Baretta, and the third place winner is Sheri Atwood of Ittavi. The top 10 businesses were decided by a popular vote. The top three winners were selected from the top 10 by a panel of expert judges, based on the following criteria: 1) revenue growth, 2) innovation, 3) creativity, and 4) future growth potential.

Goat Milk Stuff is being awarded $10,000 by Staples for their #1 ranking. In addition, all three of the top winners are also receiving $1,000 to spend at Staples towards office improvements; a one-to-two hour complimentary office design consultation by Business Interiors by Staples®; and a complimentary business growth consultation by StartupNation co-founders Jeff and Rich Sloan.

According to American Express OPEN’s 2012 State of Women-Owned Businesses Report, there are 8.3 million women-owned businesses in the United States generating approximately $3 trillion in annual revenue and employing more people than the three largest U.S. employers combined (IBM, McDonald’s and Walmart). With women-run businesses growing at 1.5x the rate of all U.S. firms over the past 15 years, it’s no surprise that mothers make up a growing segment of business owners in the market.

"It’s a major challenge to run and grow a business while juggling a family," said Jeff Sloan, co-founder and CEO of StartupNation. "We are proud to support these heroes of entrepreneurship and models of inspiration."

The number one winner of the 2013 competition, PJ Jonas of Goat Milk Stuff, said, "Our whole family is elated at the news that I won the Leading Moms in Business contest. Thank you to StartupNation for offering and Staples for sponsoring this contest that values mothers in business and the roles we play. I am so grateful to everyone who believed in me enough to spend some of their valuable time voting me into the top ten for judging. Being judged the leading mom in business against such great competition is validation that Goat Milk Stuff serves as an example of the American entrepreneurial spirit and is a worthwhile business that helps people lead a more natural life. I hope that my winning also shows other moms that investing time teaching their children to work hard at age-appropriate tasks is a viable option that can help them to support their own families."

Winning the StartupNation Leading Moms in Business Competition helps mom-run businesses to achieve even more growth for their companies. Past winners have been featured in such high-profile media as MSN, BizJournals and ABC News. Past winner Nina Rodecker of Tasty Clouds confirmed, "Winning StartupNation's Leading Moms in Business Competition did wonders for my business. Winning the competition helped me grow my revenue to the extent that I could not have imagined. The exposure I received would be invaluable to any startup business."

Joining Jeff Sloan on the judging panel for the 2013 competition were Aliza Sherman, co-author of the book MOM, Incorporated and named by Newsweek as one of the “Top 50 People Who Matter Most on the Internet”; Danielle Smith, co-author of MOM, Incorporated and featured on The CBS Early Show, Fox News, CNN and NPR as a storyteller, video correspondent, spokesperson, and speaker; Carolyn Wall, former Publisher of New York and Newsweek magazines, former Executive Vice President of Murdoch Magazines, former President of WBIS+TV, former President and CEO of Cowles Business Media, and Co-Founder of Branded Radio Networks; and Kim Jarvis, President of C. Jarvis Insurance Agency and innovator of special insurance products for the modern equine competitor, including race horses, show horses and Olympic competitors.

The 2013 StartupNation Leading Moms in Business Competition website is located at:

About StartupNation
StartupNation ( has over 130,000 members, more than 3 million annual users, and provides over 200,000 pages of business advice, resources and networking for entrepreneurs. StartupNation is founded by entrepreneurs for entrepreneurs, with the intention of providing a one-stop shop for entrepreneurial success, including blogs from a host of experts, articles, forums, award-winning step-by-step advice, competitions, and more.

About StartupNation’s Founders – The Sloan Brothers
StartupNation co-founders and “chief startupologists,” Jeff and Rich Sloan, are two of the country’s leading small business experts. The Sloan brothers speak frequently at entrepreneurial forums and act as sources for top media venues nationwide. They are authors of StartupNation: Open for Business, published by Doubleday, and provide their insight online at The Sloan brothers are regularly quoted and featured in media such as The New York Times, Wall Street Journal, Fortune Small Business, Entrepreneur Magazine, CNN, PBS, CNBC, MSNBC, FOX News and many others.

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