Independent online retailers tradeplumbing.co.uk announce radio campaign with Heart

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tradeplumbing.co.uk, one of the UK’s largest bathroom retailers, is pleased to announce it is currently undertaking its first ever radio campaign with Heart.

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Hot on the heels of unveiling new corporate branding and website changes earlier this year, tradeplumbing is driving forward with its plans for expansion. The integrated campaign with Heart started with a two-week competition to win £250 towards creating a dream bathroom which saw record numbers of over 2,000 entrants, followed by an 11-week campaign of on air sponsorship, advertising spots and online activity that runs until the end of July.

Marketing Manager, Katharine Sheppard, says, “The response we have had to the campaign to date has far exceeded our expectations. We hope to build on this success and bring our brand to as many consumers as possible over the coming months. The changes we are making to our website will be ongoing for the remainder of 2013 and will undoubtedly ensure our business continues to grow and prosper in the coming months and years ahead."

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Sam Brown
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