There’s nothing to stop selling from being a really comfortable and natural experience for both the seller and the buyer
Manchester (PRWEB UK) 15 May 2013
Generating, motivating, securing and developing customer relationships are the four things that businesses need to focus on if they want to create long-term profitability, according to expert David Tovey.
He has used a new article on business website, Find the Edge, to explain why these four elements are so important, and can have a huge effect on the viability of a company.
He said: "Long-term profitable growth depends on selling products and services to clients and customers who buy and then re-buy.
"Finding the right prospects in the right numbers has never been easier - if you apply new thinking to your marketing activity, and adopt the content marketing mind-set.
"Ditching expensive brochures and marketing materials for well thought out content – which is shared through social media channels – enables reputations and brands to rapidly establish."
He also addresses the poor reputation that salespeople have – which is especially relevant at present due to a general lack of trust in traditional sellers.
Tovey believes there is another way: "Selling is no more than the exchange of goods and services for money.
"There’s nothing to stop it from being a really comfortable and natural experience for both the seller and the buyer.
"There are principled skills and behaviours involved that can motivate customers to buy if selling is conducted ethically, with integrity, and with a conscience."
He also covers how to hold on to customers, and develop relationships to help both parties get maximum value out of them.
The article can be viewed in full here: http://www.findtheedge.co.uk/sales-marketing/sales/4-steps-that-will-bring-you-sales-success.
David Tovey is a motivational speaker, coach, consultant and the author of 'Principled Selling – How to Win More Business Without Selling Your Soul.' More about him can be read here: http://www.findtheedge.co.uk/expert-panelist/david-tovey.
Kenny Goodman, founder of Find the Edge said: "This article gives a great overview of the topics David covers in his book, and boils down how to build successful relationships into just four words.
"Most customer relationships can be improved in some way, and taking action so will be hugely beneficial to any organisation."
Find the Edge is a business website where leaders share their insight and advice with the wider community.