Four Seasons Financial Education Targets 401(k) Education Market

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Midwest financial education firm answers to demand for independent retirement education.

Financial Education Without a Sales Pitch

The greatest demand for our services is from employers with little to no ongoing retirement education.

Four Seasons Financial Education today announced it is targeting the 401(k) and retirement plan markets in response to increased demand for retirement education. A recent survey released by the Employee Benefit Research Institute shows that fifty-seven percent of U.S. workers reported less than $25,000 in total household savings and investments. This was an increase from the prior survey in 2008. According to company President, Travis Freeman, this trend is being recognized by employers and is helping to drive demand for their services.

“The greatest demand for our workplace financial education is from employers with little to no ongoing retirement education,” says Freeman. “In particular, we are targeting employer groups with no financial professionals attached to the retirement plan. We prefer to have an advisor to work alongside, but if they don’t exist, our services are a natural fit.”

Freeman stated that more employers are seeking so called “direct 401(k) plans” which exclude a financial advisor. The trend is likely due to employers targeting decreased plan costs, although Four Seasons typically recommends against such cost cutting efforts.

About Four Seasons Financial Education
Four Seasons Financial Education provides workplace financial wellness and education services to companies throughout the US to help them improve their bottom line. We take a strictly academic approach to financial education and focus on the core areas of personal finance which may help increase employee productivity and organizational performance. Securities and advisory services offered through LPL Financial, a Registered Investment Advisor. Member FINRA/SIPC.

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Anna Fruits
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