Sydney, Australia (PRWEB) May 18, 2013
Think Big Online, Australia’s leading online creative media agency, was one of the first to emphasize the importance quality content, especially in the wake of the recent algorithm changes made by Google. Panda and Penguin, species on the brink of the extinction in the natural world, became responsible for culling thousands of websites with poor content.
With one stroke (and a follow up jab), Google changed the rules of Search Engine Optimization. Danny Goodwin on Search Engine Watch explained how these recent updates almost convinced Search Engine Optimizers that SEO has become a thing of the past.
At Think Big Online, we understand that SEO has taken a massive evolutionary leap. Google still loves a well optimized site, but it wants websites to be optimized for humans, not search engines.
With Panda, Google changed the definitions of optimized content. No longer can webmasters afford to fill their website with fluff content that’s full of bad spelling and poor grammar in a hope to scamper up the search ladder. Samuel Junghenn, founder of Think Big Online explains, “If your content isn’t up to the mark, your website won’t be able retain visitors and if the bounce rate becomes too high, Google will take this as an indicator that your site doesn’t deserve the position its ranking on.”
Well written content is naturally optimized for humans; because it inspires people stay engaged with your site. Quality content – be it in the form of articles, blog posts, infographics or videos all achieve the same goal of literally compelling your visitors to jump from page to page devouring reams of information.
Samuel explains, “Creative Optimization has taken the place of search optimization and SEO has become the domain of storytellers, bloggers, journalists and cartoonists. Your website needs to get a reaction and a strong one from your target audience, and engaging content that encourages users to ‘like’, comment, vote and share your pages is the most effective way to achieve this.”
All these votes of confidence go into ballot boxes of Google, helping your site get to the coveted first position on the Search ladder.