BiTE interactive Finds Only One In 10 American Smartphone Owners Would Wear Google Glass Regularly

Social Awkwardness and Indifference Forebodes a Small Google Glass User Base

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"The lack of hard consumer demand behind the hype means developers and brands should not jump to create apps as standard for Google Glass; their focus should remain on perfecting apps for existing platforms where there is already abundant consumer demand"

LOS ANGELES (PRWEB) May 15, 2013

Despite the hype surrounding the upcoming launch of Google Glass, only one in 10 Americans who own a smartphone say they would actually wear it all the time – even if priced within their personal budget. The findings are according to the Google Glass Adoption Forecast released today from BiTE interactive, the mobile application specialist for Fortune 1000 brands, which commissioned YouGov to poll the views of a nationally representative sample of American adults towards Google’s latest innovation.

According to the Google Glass Adoption Forecast:

  • 38 percent will not wear Google Glass even if it is priced was within their budget;
  • Almost one in two (45 percent) fears Google Glass will be too socially awkward or too irritating to wear; and
  • 44 percent do not find any of Google Glass’ known key features appealing.

“Google is leading the wearable technology bubble as it looks to define what the next consumer screen will be,” said Joseph Farrell, EVP Operations, BiTE interactive. “Google’s past successes have occurred when they provide an innovative product that solves a real consumer need. However, with Glass it looks like Google risks exposing a serious disconnect between its pioneering technology and the key problem it solves. The Google Glass Adoption Forecast uncovers many more concerns for Google’s Glass strategy with the majority of smartphone owners unconvinced that its key features would make it worth buying.”

The most compelling Google Glass feature (44 percent) is the ability to photograph whatever the wearer is seeing. Thirty-nine percent of Americans are interested in its ability to make phone calls without touching a phone, followed by capturing live video of what they are seeing (37 percent) and receiving interactive directions of where they would like to go (31 percent). Worryingly, amid unconvincing interest in these features, a further 44 percent said none of the known key features of Google Glass appealed to them.

Farrell adds, “The average American perceives Google Glass as toy made solely for the tech-savvy elites. This aura of exclusivity further limits the user base for Google Glass, as smartphone users are likely to remain satisfied using their existing iPhone or Android apps to accomplish daily activities like taking pictures or searching for directions. The lack of hard consumer demand behind the hype means developers and brands should not jump to create apps as standard for Google Glass; their focus should remain on perfecting apps for existing platforms where there is already abundant consumer demand and plenty of room for improvement.”

Research methodology

BiTE interactive commissioned YouGov Plc to poll the views of a representative sample of 1,000 US adults, of which 455 were smartphone owners. Fieldwork was undertaken between April 23rd -25th 2013. The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18+).

About BiTE interactive
BiTE interactive is a team of experienced problem-solvers skilled in native mobile application development. BiTE partners with Fortune 1000 brands who believe that an app is more than a handsome icon and revenue opportunity and instead, a revolutionary new way to meet the needs and challenges their customers face.

BiTE helps its partners conceptualize, develop and manage the entire mobile application development process–from creative and strategy, business analysis and analytics to launch day. During the process, BiTE offers a unique and resource-saving technology, BiteCore, which empowers its partners to avoid compromise and enjoy the power and functionality of native apps while also gaining the flexibility found in cross-platform mobile apps. Ultimately, BiTE strives to deliver apps for their partners that focus on the details and creativity that keeps their customers hiring those apps again and again.

BiTE interactive’s team is comprised of senior, seasoned digital geeks and cultural freaks passionate about the opportunity mobility holds for both companies and their customers. The company holds many decades of experience combined in mobile application development. BiTE was co-founded by Joseph Farrell and Brant DeBow in 2008.


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