Social is a starting point in the business-customer relationship – but the goal is to create direct communications with the customer.
StreamSend Email Marketing
Sacramento, California (PRWEB) May 20, 2013
StreamSend, a leading email marketing service provider and creator of the enhanced social marketing tool suite StreamSend Share 2.0, tells businesses how to leverage social marketing and build customer relationships on their terms, outside of the limiting exposure of social sites.
“Our customers use social media to build fans because it works,” said Dan Forootan, president of StreamSend Email Marketing. “However, social sites like Facebook may only show their posts to 10% of their audience, creating ‘walled gardens’ where information posted by users is blocked from the rest of the Web. Social is a starting point in the business-customer relationship – and a great one – but the goal is to create direct communications with the customer for a relationship that the business owns.”
Businesses can use a tool like StreamSend Share to take advantage of social networking and get more out of their posts and shares by moving customers onto segmented lists so that they can engage them further with enhanced, targeted offers.
With this capability, businesses gain a host of methods to effectively -- and directly -- connect with customers:
1. Easily schedule posts -- free -- for maximum exposure, relevance and efficiency.
2. Leverage current share activity for many more views and shares, plus see the stats to prove it.
3. Break through the social “garden wall” and guide traffic out to businesses’ own landing pages with every share.
4. Create automatic engagement with users, then re-share across social networks.
5. Facilitate signups to build lists, better recognize customers, and grow their customer audience.
6. Automatically follow up with an automated email newsletter or triggered auto responses.
“Businesses might also leverage various posts along the way with paid Facebook promotion,” continued Forootan, “but in any case, the user coming back sees their share board and can join it, allowing businesses to continue engaging them with auto-responders and re-marketing. By following these techniques and methods, businesses can create their own garden for growing profitable customer relationships.”
Find out more about how simple Automatic Email Marketing and Social can be the best marketing investment for your business, visit: http://www.streamsend.com/SSEIAGuide2013
StreamSend offers an easy-to-use, affordable and reliable email marketing service designed to help businesses maximize the reach of their marketing budget when sending an email newsletter or using Social Media. StreamSend offers a number of industry-leading standard pricing plans, private-label and affiliate programs and hands-on personal client service. Started in 1998, StreamSend is a leader in Email Marketing.