The creative was designed to be on-brand for both Lovestruck and C4, and included a C4 continuity artist as the voiceover for a bespoke C4 viewer offer.
London, England (PRWEB UK) 16 May 2013
Lovestruck.com is delighted to announce being shortlisted for 'Best newcomer to TV' in the Thinkbox TV Planning Awards.
The awards, in conjunction with Campaign and MediaWeek, are designed to recognise inspired and effective uses of today’s TV.
Lovestruck’s Managing Director and Co-founder, Brett Harding, said: “We are delighted that Lovestruck.com's inaugural TV campaign approach has been recognised by the judges. Being shortlisted alongside such venerated and innovative advertisers is the perfect manifestation of Lovestruck’s progress.”
Catherine Becker, CEO of Adconnnection, Lovestruck's media planning and buying agency said "By working closely with C4's internal team, we managed to deliver genuine cut-through via innovative solutions: The creative was designed to be on-brand for both Lovestruck and C4, and included a C4 continuity artist as the voiceover for a bespoke C4 viewer offer. This was augmented by clever positioning at the very start of the 'dating season' – Boxing Day – and hand-picking the best programming for our professional target audience. All customer touchpoints, such as the mobile site, website and marketing communications matched the TV solution, giving consistency and recognition across all devices and channels."
Harding added "The campaign also harnessed online display banners to ‘roadblock’ targeted sites and audiences only at times coinciding with Lovestruck’s TV spots. This harmonisation of TV and online advertising certainly heightened the impact of our TV campaign."
Lovestruck and the other finalists – which include John Lewis, Nikon, Surf, Sainsbury's, Samsung and Jaguar – will attend the Thinkbox Awards Ceremony on 27 June at Sketch, Central London.