New Online Pricing Event to Teach Photographers How to Price Photography

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Joy of Marketing, the leading provider of photography marketing resources is hosting a free online photography event to teach professional photographers how to price photography. The Pain-Free Pricing online photography event features 10 professional photographers who have built thriving photography businesses from across the United States.

Joy of Marketing has partnered with the photography industry’s premier lab, White House Custom Colour, to teach photographers how to price photography.

As digital camera prices plummet, professional photographers face increasing competition from hobbyists who offer a lesser product but also charge less for their photography. Compounded by thousands of new photographers entering into the market each year, the Pain-Free Pricing online photography event was designed to help professional photographers stay out of the red and maintain cash flow even in slow times.

This event features one of the most profitable photography business owners in the United States, Sarah Petty, interviewing 9 professional photographers from across the US about how they price photography. From weddings to high school seniors, newborns, children / family, school portraits and dance photography, each niche requires specialty pricing.

Some of the topics covered in this free event include: “One Pricing Change That Can Add $40K to Your Bottom Line” “Pricing High School Seniors in a Small Market”, “Turning Around an Unprofitable Photography Business in Just 6 months”, and “Doubling Your Wedding Pricing Overnight-Without Starting Over.”

“The number one issue photographers struggle with is how to price photography. This event shows how successful pros in big markets and small markets, with differing photography specialties price and make a living with their art. There are so many ways to price, but many result in an unprofitable business. This event shares perspective on the do’s and don’ts of pricing if you want to be profitable,” said Sarah Petty, New York Times Best-Selling author and profitable photography business owner.

This event is free on May 22 & 23 from 11am CDT to 4pm CDT. For more information go to to view the schedule, speakers, videos, and more or purchase the interviews and a copy of each speakers’’ price menu for only $199 through May 23, 2013. Transcripts are also available.

About Sarah Petty & Joy of Marketing

Sarah Petty is a highly-acclaimed speaker, New York Times Best-Selling author of Worth Every Penny: Build a Business that Thrills Your Customers and Still Charge What You’re Worth, MBA and consultant who has inspired thousands of boutique business owners to use beautiful marketing to take their business to the next level. Her expertise is based on over 20 years helping build the Coca-Cola brand, meeting the marketing goals of a top regional advertising agency's clients and building her own successful boutique photography studio. This studio was named one of the most profitable in the country within just five years in business. Sarah is also the founder of Joy of Marketing, a company focused on providing marketing education, small business marketing ideas, beautiful design, and inspiration to help others enJOY marketing and build a powerful business.


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Pricing Your Photography Business | Joy of Marketing