Smartling Presents Webinar on Engaging $1.2 Trillion U.S. Latino Market

Share Article

Thursday May 16 at 11:00 am Eastern Time

Smartling, Inc. (, the cloud-based enterprise translation management company, presents a webinar “Engaging the U.S. Latino Market: Digital Strategies, Ethnic Plurality, and Enormous Potential” with the Globalization and Localization Association (GALA), an international non-profit industry association for companies that provide localization, language and technology services, Thursday, May 16 at 11:00 am Eastern Time. To attend, please register here.

If the Hispanic market in the United States were a standalone country, it would rank among the top 20 economies in the world with an estimated $1.2 trillion in purchasing power. A diversity of nationalities and ethnicities is fueling the growth of the U.S. Latino market, which does not reflect broader market trends in technology use, media preferences, and product consumption. Marketers must take into account different language preferences and culturally relevant content.

The webinar will address:

  • Why the Latino market is essential not only today, but to ensure future success
  • How to use digital engagement strategies for this market, which intersect media, technology and language
  • How leading brands are adapting their content, marketing campaigns and product offerings for Hispanic customers

The speaker is Nataly Kelly, VP Market Development, Smartling Inc., who has nearly two decades of translation industry experience, most recently as Chief Research Officer at industry research firm Common Sense Advisory. Previously, she held positions at AT&T Language Line and NetworkOmni (acquired by Language Line), where she oversaw product development. A veteran translator and certified court interpreter for Spanish, she has formally studied seven languages, and is currently learning Irish.

A former Fulbright scholar in sociolinguistics, Nataly lives in the Boston area with her husband. When she isn’t working, you’ll usually find her translating Ecuadorian poetry, writing books, and exploring the world (36 countries and counting!).

About Smartling
Smartling, Inc. simplifies and accelerates translation and localization for companies reaching a global market. With the first cloud-based enterprise platform for translation management, Smartling helps companies quickly translate and deploy their websites and dynamic web applications, mobile applications, and business documents across the entire corporate digital infrastructure. Named “Most Innovative Startup” at Dow Jones/Wall Street Journal’s 2011 FASTech 50, Smartling is shaking up the outdated translation and localization industry with the first platform designed to manage the entire translation, localization and delivery process via a scalable SaaS model. Brands who rely on Smartling to launch and manage localized multilingual websites and applications include Spotify, SurveyMonkey, Foursquare, Path, Vimeo, Kodak, HotelTonight, Uber, GoPro, and more. The Smartling platform currently serves billions of page views per month in 100 languages across the globe.

Founded in 2009 and headquartered in New York City, Smartling is privately held and backed by leading venture capital firms, including First Round Capital, IDG Ventures, U.S. Venture Partners, Venrock and several prominent angel investors.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Margaret Huang
Visit website