Generating more referral leads is by far the best use of marketing dollars and time.
Minneapolis, MN (PRWEB) May 16, 2013
On Thursday, May 23rd, Rick Storlie of New Home Sales Coach will be presenting a webinar documenting a three-step referral generating system for home builders and remodelers.
Rick Storlie is the CEO of New Home Sales Coach, a new home sales training firm that specializes in helping home builders and remodelers reach their sales goals. Storlie’s upcoming webinar will lay out a procedure he has developed over the last three years that helps builders increase referral leads. He will document a process for both current and past clients, plus one for Realtors® and trade partners.
Many home builders have built, or lost, their business based on referral leads. Long standing builders understand a good client may provide several future buyers. Yet, most builders do not have a system for generating precious referral business.
“One of the questions I always ask builders is what they're doing for a referral program. 99% of the time the answer is 'nothing.' In 2010 I tracked the conversion rate of five different types of lead sources. Client referral leads converted to buyers 75% of the time. Realtor® leads converted 25% of the time. Nothing else came close to those numbers,” said Rick Storlie.
“Most builders let the referral process happen organically. That's a huge mistake. Generating more referral leads is by far the best use of marketing dollars and time,” Storlie said. “So, I developed a three-step system any builder can incorporate in a matter of weeks to get more referral business.”
Storlie's system includes:
1. Creating an easy to manage Rewards program for clients, Realtors® and trade partners
2. Using events to promote the Rewards program
3. Tying weekly sales activities into executing and growing the program
On May 23rd, 2013, Storlie will be revealing his three-step method he's seeing builders use to dramatically increase their referral business.
- What: White Hot Referral Strategies: 3 Easy-to-Implement Tactics to Leveraging More Leads from Your Network (webinar)
- When: Thursday, May 23rd, 2013 at 11 PDT, 12 MDT, 1 CDT, 2 EDT
- Register: https://www2.gotomeeting.com/register/932641554
- Cost: $0 but limited to 100 attendees
Storlie has created a sales and marketing Scorecard that will tell any home builder or remodeler how well they're doing today. The Scorecard takes two minutes; builders will get an immediate score and see how they compare to their builder peers.
- Home builders can get their Home Builder Marketing Scorecard here: http://www.nhsalescoach.com/home-builder-scorecard
- Remodelers can get their Remodeler Marketing Scorecard here: http://www.nhsalescoach.com/remodeler-scorecard
About Rick Storlie:
Rick Storlie of New Home Sales Coach has been helping home builders and remodelers reach their sales goals since 1992. Visit NHSalesCoach.com to access Rick's free Sales and Marketing Library full of tips from generating new leads, Realtor strategies, sales techniques and sales management secrets. Storlie can be reached at 952-895-5566 or SellMore(at)GameDayCoaching(dot)com.