Author Rick Otton Exposes The Secret Art to Real Estate Marketing in New Podcast

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Property mastermind, Rick Otton, has turned the world of marketing on its head during a recent Creative Real Estate iTunes podcast for both Australian and UK property investors. Mr Otton has revealed that aspiring investors who wish to attract property buyers and sellers using his creative real estate investing strategies need to throw traditional marketing formulas out the window.

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But there are a couple of little secrets that I’ve found have worked with flyers over the years. One is to make it an oddball size so it’s got a bigger chance of falling on the ground so that people actually pick it up and look at it.

In a recent Creative Real Estate iTunes podcast, property investment mentor, Rick Otton, has shared his secrets to the strategic art of marketing – the non-conventional way. In response to a question from a listener regarding the viability of promotional flyers, Mr Otton said investors would, on average, only strike a 1% response rate.

“It’s like putting an ad in a newspaper. People have to see it for weeks and weeks before they call,” he said.

“But there are a couple of little secrets that I’ve found have worked with flyers over the years. One is to make it an oddball size so it’s got a bigger chance of falling on the ground so that people actually pick it up and look at it.

“The other thing is if you’re going to put fliers in letterboxes, don’t put them in on the day when all the other fliers go in. Only print off a thousand or two to see what your response rate is before you print 30,000 to 50,000.”

He also recommended distributing cost-effective novelty items such as calendar magnets and vinyl stickers, and ‘non-threatening’ handwritten flyers.

For more than a decade, Mr Otton has coached tens of thousands of people in Australia, New Zealand, US and the UK in non-traditional ways ‘no-money-down’ methods of purchasing and selling property.

He regularly holds ultimate wealth summits and property seminars where he shares his property millionaire secrets on strategies such as renting to buy, achieving growth and cash flow and how to invest in properties with no deposit.

Technology not always king

Another listener on the podcast asked about setting up a website with video animation to explain Mr Otton’s rent to buy concept to tenant buyers.

The real estate strategist responded that while technology was an an essential tool, sometimes the key to success lay in a far simpler approach.

“Setting up a website and animation costs money and it costs time. If I can tell buyers how the concept works in just 30 seconds without having to build websites and animation and blah, blah, blah, I’d be better off,” Mr Otton said.

“Just put a phone number up saying, ‘Rent to own? Call this number and ask me how!’ Have a 24-hour pre-recorded message that explains it and then have another number at the end of that message where they can ring for more details.”

To hear this, and other free podcasts from Rick Otton visit CreativeRealEstate.com.au. Phone enquiries in Australia can be made on 1300 888 450.

About Rick Otton

Rick Otton has spent decades making money by snapping up inexpensive real estate and putting it to work building wealth, and teaching others to do the same.

He is the founder and CEO of We Buy Houses, which operates in the US, UK, Australia and New Zealand, and through this business he puts his strategies to work every day.

Mr Otton received his start in alternative real estate investment in 1991 in the US, and within a year acquired 76 properties. In subsequent years, he made a fortune using his low-risk, high-reward strategies to inexpensively acquire real estate. He continues to do so.

As well Mr Otton travels between his home in Australia, and the UK, sharing his wisdom and teaching others how to buy and sell real estate, free from the constraints imposed by traditional lenders.

In 2013 Rick is celebrating the 10 year anniversary of introducing his property option strategies to real estate investors in the United Kingdom – the first person to reveal these ground-breaking strategies. In 2008 he created the first of his ‘Houses for a Pound’ strategies, upon which he grows as markets and laws evolve.

Mr Otton has been featured in a variety of television programs and magazines and in 2013 he published ‘How To Buy A House For A Dollar’ for the Australian market. This book has been named in the list of the Top 10 Most Popular Finance Titles for 2013, as voted by Money Magazine and Dymocks Book stores. A UK version is on the drawing board.

Listen to more Rick Otton property investment podcasts at CreativeRealEstate.com.au or phone enquiries in Australia can be made on 1300 888 450.

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