Livefyre Founder and CEO Jordan Kretchmer to Speak at OMMA Social During Internet Week New York

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Panel will focus on Social TV and Second Screen Advertising Opportunities.

Livefyre, the leading provider of real-time social software, today announced that Founder and CEO Jordan Kretchmer will be speaking at Media Post’s OMMA Social on a panel titled, “Social TV: How Advertisers Can Explore the World Beyond the Hashtag.”

According to Nielsen, 85% of mobile owners use their tablet or smartphone while watching TV at least once per month, with 41% using their tablets daily while watching TV. Consumers are talking with each other about their favorite reality shows, hit dramas and sporting events in real-time on social networks, websites and mobile apps, giving marketers a new opportunity to not only reach, but engage with viewers as they consume media. Television networks are looking to create “second-screen” apps and sites to engage with their audiences and develop communities around their content, and increasingly, other types of advertisers want in. How can advertisers tap into this shift in consumer behavior? This panel will explore how networks, agencies and technology providers are creating experiences that connect with consumers and generate powerful new advertising opportunities.

Held during Internet Week New York, OMMA Social brings together the top names in social and online advertising as they share the secrets of connecting with consumers using social media and marketing. A full conference agenda can be found online at: http://www.mediapost.com/ommasocial/agenda/.

Social TV: How Advertisers Can Explore the World Beyond the Hashtag
Date:         May 20th, 2013 / 2:15 to 3:00 PM
Location:     The Altman Building, 135 W. 18th, New York, NY

MODERATOR
Gary Reisman, Principal & Owner, NewMediaMetrics @NewMediaMetrics

PANELISTS
David Beck, Head of Social Media, Univision @dbecktweets
Tom Boland, Senior Vice President Social, Ogilvy & Mather @TMB_33
Jordan Kretchmer, Founder & CEO, Livefyre @jkretch
Scott Maddux, General Manager, Bottle Rocket @maddux
Suejin Yang, Vice President, Bravo Digital

To register for OMMA Social NY, please visit : https://www.mediapost.com/ommasocial/register/

To arrange an interview with Kretchmer, please contact: Colleen(at)livefyre(dot)com

About Livefyre

Livefyre is bringing social to the rest of the web, helping brands build engaging real-time conversations and community around their owned content. The company’s suite of real-time products are defining a new breed of web and mobile experiences that boost website traffic, increase user engagement and drive revenue. As the sixth largest network online, Livefyre is powering real-time social experiences for leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Dow Jones/WSJ, FOX, Newsweek/Daily Beast, Showtime, Sports Illustrated and The New York Times.

Founded in 2009 with offices in San Francisco and New York, Livefyre was named one of the best places to work in the Bay Area by the San Francisco Business Times. For more information, visit http://www.livefyre.com.

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Colleen McMillen
Livefyre
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