As well as benefiting the rebate companies, price comparison also benefits the user because they get a snapshot of the best deals available for the product or service they want to purchase and can compare multiple merchant offerings at a glance.
Alexandria, VA (PRWEB) May 17, 2013
The results conclude a previous study by the Besttoolbars team which found that many cash back companies were missing out online because shoppers were more inclined to head to their favorite or habitual merchant at the moment of purchase. This meant that even if the cash back company had a better deal for the same item, their offer was not seen by the shopper and therefore, potential revenue was missed.
By mining its own user data and behavioral patterns, it was able to determine that the addition of price comparison functionality during the cash back browser add-on development process served to highlight better deals. By bringing more possibilities to the shoppers’ consciousness, the browser extension was shown to motivate the user to shop through one of the cash back companies affiliate channels. This led to greater revenue streams for the cash back company and better deals for the shopper.
To follow up this research, the Besttoolbars team also applied the same theory to other industries. Their latest findings confirm that rebate companies can enjoy all of the same benefits as their cash back counterparts with the same price comparison feature.
Valery Kuznetsov, Key Project Manager at Besttoolbars said, “Price comparison is very easy to add in at the browser add-on development stage and following our successful study into the effects of this functionality on cash back revenue, we were keen to see if this tool would make the same monetary difference to rebates. As well as benefiting the rebate companies, it also benefits the user because they get a snapshot of the best deals available for the product or service they want to purchase and can compare multiple merchant offerings at a glance.”
To find out more about Besttoolbars and its browser add-on development services, please visit http://www.besttoolbars.net.
About Besttoolbars: Besttoolbars is a company well known for creating browser toolbars and add-ons. It has worked with an array of global brands, from start-ups to high-profile Fortune 500 corporations including Amazon, Skype, IBM, DHL, TNT and Intel. More than 7000 companies currently use solutions created on the Besttoolbars platform. Its product line includes:
Toolbar Studio: IDE for designing toolbars for Internet Explorer and Firefox
Add-ons Framework: Framework for building add-ons for Internet Explorer, Firefox, Chrome, Safari, and Opera
Besttoolbars also offers a number of services to help businesses integrate their products with desktops and mobile phones. It provides custom browser development, add-ons, add-ins and mobile app development.