New York, New York (PRWEB) May 17, 2013
JosepehNicola launches its new line of American-made luxury handbags. Joseph's vision for the new collection of handbags is inspired artistic elegance, his goal was to unite distinctive characteristics of beauty grace and elegance with fortitude strength and boldness. "Those same characteristic are inherent in American values and it's what our brand is built on, I can't see doing it any other way," explains founder Joseph Elias.
Many luxury brand labels touting places like Paris, Italy, London in their label name are not actually manufactured in those countries at all, in fact, most luxury manufacturing has been shipped out of those countries as well and are now made in China. "I'm proud to be an American designer and actually manufacture in New York and Chicago," says Joseph.
Even so-called "American" brands putting an American flag in their branding and then manufacturing overseas is just wrong and misleading. Joseph's outspoken view on that matter is shared with many, according to a recent Harris poll, two-thirds say that buying American goods is very important for keeping jobs here at home. Another 75 percent agreed that a product needs to be manufactured within the U.S. to be considered American.
Joseph has created a unique vision for fashion that unites art and function, sensibility and originality. The handbag reinvented, chosen as a fresh new semblance of a new American tradition of innovation. Quickly becoming known for timeless design, these cherished figures of elegance exemplify a unique mix of innovative and legendary American quality and craftsmanship re-discovered in a new luxurious style.
JosephNicola's focus on reinforcing the values upon which the brand was founded, humility, passion, quality and made in America craftsmanship has set it apart from its competitors, Joseph Nicola is able to claim a unique distinction in its brand positioning pairing timeless classic sophistication and artistic trendsetting style with uncompromising attention to American-made quality.
The passion for respect and care towards others, values that have been instrumental which the brand’s reputation for quality and relevance by being exclusively made in New York.
Joseph Nicola in Beverly Hills, New York, Chicago represents a bold approach to design and fashion that redefine luxury.
For more information or to schedule an interview, contact Jessica Schroeder 847-844-9500