Sykes Cottages Celebrate Success in Mystery Shop Competition

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Sykes Cottages, the UK’s leading holiday cottage agent, are today celebrating their success in the weekly mystery shop competition organised by Travel Trade Gazette (TTG), the leading publication for the travel and tourism industry.

Sykes Cottages

Sykes Cottages

It's a great credit to the reservations team and the company as a whole.

Sykes Cottages are today announcing their success in a weekly mystery shop competition organised by the publication Travel Trade Gazette. Achieving an impressive 94%, Sykes Cottages beat off competition from three other holiday retailers including Hoseasons, one of the company’s major competitors.

Sykes Cottages are pleased to announce their success in a weekly mystery shop competition carried out by the Travel Trade Gazette. The holiday cottage agency which is based in Chester scored a notable 94% in a mystery shop competition intended to simulate the booking process in a realistic manner. “We are thrilled to have done so well, it’s a great credit to the reservations team and the company as a whole,” enthused Clive Sykes, founder of Sykes Cottages.

Travel Trade Gazette (TTG) is the UK’s leading publication for travel agents and those in the tourism industry. Each week TTG selects a number of high street and internet companies at random and conducts a mystery shop where they seek information about a holiday. This week’s customer was searching for a short break in October for a group of six female friends working to a budget of £650.

Marks are given for the researcher’s first impressions, the sales process, how well the product matched their requirements and how well the agent sold the holiday. Sykes scored well in each of the categories; dropping just three points overall and achieving full marks in the ‘making the sale’ category to obtain a final score of 94%. Successful cottage advisor Edmund Thorley said, “I am very proud that my call scored so highly. I think this displays the consistently high standards set throughout the reservations department.”

The full article is published in this week’s Travel Trade Gazette with a digital edition also available to subscribers.

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Katie Richards

Katie Richards
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