Cleanicity Takes a Stand Against Cat Litter Mess with a Worldwide Campaign for its Stikitty Base

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Cleanicity LLC launches its Stikitty Base Indiegogo Campaign to bring cat owners a simple, attractive fix for cat litter mess.

The goal of our campaign is to create...one of the world’s most innovative cat litter mat systems.

Cleanicity LLC, the leading manufacturer of pet products inspired by clean freaks, announced it is launching a campaign with Indiegogo, the world’s largest funding platform for creative projects, to fund the development of a stylish base for its award-winning product, the Stikitty.

“The goal of our campaign is to create a base to extend the performance and style of our Stikitty cat litter mat, creating one of the world’s most innovative cat litter mat systems,” explained Carol O’Brien, the CEO of Cleanicity LLC. “Cat owners love how our Stikitty works; now they will love how it looks, too.”

According to the Indiegogo campaign page, the Stikitty is Ms. O’Brien’s quest to bring the world's cats and their humans an innovative, effective, and stylish fix to cat litter mess. The Stikitty is a multi-layer, tacky cat litter mat that is made from similar technology as is found in industrial and commercial cleanroom mats. The company is creating the Stikitty Base to improve the function and the aesthetics of the sticky mat. The sticky mat will slide into and non-permanently adhere to the base. The company will also be offering a subscription service, so consumers can receive the sticky mat refill on a 2- or 3-month basis.

Cleanicity has been selling its tacky cat litter mat, the Stikitty, since 2011. The new base in the latest designer colors and patterns is expected to be available to backers of the campaign starting in December 2013.

The Indiegogo campaign page for the Stikitty Base can be found at: http://igg.me/at/stikitty.

About Cleanicity

Founded in late 2009, Austin, Texas-based Cleanicity LLC is a manufacturer and distributor of innovative pet products. The company’s premier product, the Stikitty®, uses cleanroom technology to proactively clean cats’ paws, making pets healthier, homes cleaner from germs, and pet owners happier. Cleanicity was chosen as a top 100 startup business by StartUpNation and its products have been featured in national pet and retail magazines, on television, and in national and local blogs. For additional information, please visit http://www.cleanicity.com.

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Carol OBrien
Cleanicity
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