“The Virtual Race Bags platform will help us extend the reach of our campaign by connecting us with runners who are participating in a variety of endurance events."
Sam Martin, Timex Senior Brand Manager, Sports
MIDDLEBURY, CT (PRWEB) May 20, 2013
Timex, the leader in outdoor and sports performance timepieces, announced that it has signed on as a National Brand Partner of Virtual Race Bags in order to bring the "I Am A Runner" marketing campaign to runners of all levels participating in a wide range of events across the U.S.
Bringing to life the passion and motivation that unites all runners regardless of skill level, Timex’s "I Am A Runner" program is an interactive initiative that provides a platform for consumers to share their running experiences and rewards them for sharing their stories.
As a National Brand Partner of Virtual Race Bags, Timex will be able to efficiently reach nearly 700,000 running event participants during the months of April and May. The Virtual Race Bags platform, which is licensed by endurance events of all sizes across the U.S., helps Timex reach a segment of the core runner market that does not currently wear sports watches. “The Virtual Race Bags platform will help us extend the reach of our campaign by connecting us with runners who are participating in a variety of endurance events," said Sam Martin, Timex Senior Brand Manager, Sports.
“We are excited to be working with Timex on the ‘I Am A Runner’ campaign,” said Gary Schwake, President of Virtual Race Bags. “Through our platform Timex is able to target their message by gender, which enables our event clients to provide more relevant, high quality content to their participants. It also helps drive conversion for Timex.”
About TIMEX Sports Watches
Timex has an unparalleled heritage of creating innovative, technologically advanced and reliable timepieces for athletes of all fitness levels, having introduced the first licensed IRONMAN® brand watch in 1986. The Timex IRONMAN® brand legacy of leadership, innovation and style in international sport is evident in the brand's extensive anthology of elite training devices and fitness aids. Timex IRONMAN® timepieces are worn by athletes on every continent and have been added to the Smithsonian National Museum of America. Fans are invited to engage with the brand on http://www.Facebook.com/TimexSports.
Timex's presence in the fitness world has been evident for years via its partnership with the New York Road Runners in conjunction with the ING New York City Marathon, IRONMAN® Triathlon event series and several worldwide marathon sponsorships. With a wide array of wellness and training instruments priced at various levels, Timex has established a broad appeal to the millions of consumers who want to maintain a healthy lifestyle.
About the Timex Group
Timex Group designs, manufactures and markets innovative timepieces and jewelry globally. Founded in 1854, Timex is part of Timex Group, a privately-held company with numerous brands and over 5,000 employees worldwide. It is one of the largest watch makers in the world with companies and exclusive licenses worldwide.
About Virtual Race Bags
Virtual Race Bags provides a turn-key online platform for Organizers of endurance events to efficiently and cost-effectively deliver sponsor messages to event participants. Virtual Race Bags delivers sponsor deals, offers and messages to event participants using an online platform that is mobile friendly and customized for each event. Virtual Race Bags also works with a select group of National Brand Partners to help bring additional value to events and participants, providing efficient access for brands focused on this passionate group of over 2.5 million active lifestyle athletes.
Learn more about us at http://www.VirtualRaceBags.com
Virtual Race Bags™ … Get Your Green On!
SOURCE Timex Group