(PRWEB) May 18, 2013
Working in a digital age means adapting to the times and technologies that come with it. In a time where almost all research and all questions can be answered through the World Wide Web, it is important for businesses to embrace organic online marketing strategies like SEO (Search Engine Optimisation) to ensure they stay ahead of their competitors.
Over the last 10 years, New Zealand-based E-Koncept has been largely involved in web design and e-commerce, servicing clients all over New Zealand. As demand increased and in an increased effort to provide businesses with intelligent online marketing strategies, they've become a digital marketing agency, specialising strategic SEO solutions.
Robert explained that their internet marketing strategies and expertise in SEO have been developed over many years of experience in the web design and e-commerce industry. E-Koncept currently supports a number of award-winning businesses, some of which have seen organic search growth of up to 450% from this time last year.
“Robert of E-Koncept has been instrumental in helping Nature Shop gain a huge increase in targeted search engine traffic to our network of websites. This has seen our sales growth exceed 150% in the last year,” Nature Shop director, Conrad Cranfield said.
E-Koncept is consistently amoungst the top online service providers in New Zealand according to the TopSEO's Index - An independent authority on search vendors.
When asked whether it was important to include an SEO strategy during the website development process, Robert replied "SEO should be an integral part of the website development process. Getting the website functionality developed correctly through a website's development phase is imperative to ensuring best visibility through search engines. At the very least an SEO expert should be utilised during the development phases of a website build process." He continued, "It is impossible to fully optimise a website which lacks an adequate foundation, It can result in having to revisit the structural parts of the website down the track which can lead to unnecessary costs."
As to why the need to change the current business model, Robert added: "The increase in online competition during a tougher economic climate comes as no surprise. For online retailers, internet marketing is one of the most rewarding types of advertising. As for us, this was an opportunity and we really felt it was time to focus on what we do best and provide the best service we can to our new and existing clients."
Ensuring one's business has the right digital marketing strategies in place has never been more important. Forrester’s report notes that U.S. online retail sales are to rise to $262BN during 2013, up from 2012's $231BN. The report stated, "Looking forward, we expect eCommerce to grow at a compound annual growth rate of 9% between 2012 and 2017."
E-Koncept Ltd, founded in 2008, is a digital marketing agency specialising in strategic organic marketing solutions. Strategies E-Koncept use to perform SEO services for our clients websites are completely transparent. With a background in web design and years of experience supporting online retailers - E-Koncept is able to provide a valued strategic approach to businesses who require support in the online sector.