Nation's Largest Network of Latino Professionals Influences LA Mayoral Election

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The nation's largest network of Latino Professionals, the Latino Professional Network, is leading an aggressive effort to impact the outcome of Los Angeles's Mayoral Election by endorsing Eric Garcetti for Mayor of Los Angeles.

Latinos played a pivotal role in the outcome of the November Presidential Election. It became a national headline that "1 out of 10 voters are Latino." Now, the nation's largest network of Latino Professionals, the Latino Professional Network, is leading an aggressive effort to impact the outcome of Los Angeles's Mayoral Election.

Based in Los Angeles, the Latino Professional Network ("LPN"), founded in 1999, is a network of some 50,000 Latino professionals and students. Each month, the LPN hosts networking events at some of LA's most lavish venues that consistently attract over 1,000 Latino professionals. Now, the LPN is harnessing the collective power of its members to make a difference in the election and to get their candidate of choice elected- Council member Eric Garcetti.

"Latinos are no longer a minority group. Latinos affect every aspect of modern, mainstream American life, including politics. Eric Garcetti is the type of leader that the City needs," said LPN Founder and President, Alejandro Menchaca.

Along with hosting a fundraiser, LPN has helped create significant name recognition for Garcetti within the Latino community by marketing his campaign to its 50,000 person database and social media. In the last few weeks of the run-off election, Latinos have become pivotal in swinging the election to either candidate, and influence over who can best represent Latino leaders, communities, and social issues are key

"The response to Eric among LPN Members has been very positive. Eric is part Latino, but more importantly, LPN Members have been drawn to his character, track record of economic development, and his vision for the City," said Menchaca.

LPN recently released a video of Garcetti speaking at a LPN private fundraiser where he spoke of his family's history and upbringing in Boyle Heights, CA, a similar story shared by Menchaca's family as well. The message was clear, and unifying Angelinos and Latinos will be the key to victory for the next mayor of Los Angeles. See the video here: http://www.youtube.com/watch?feature=player_embedded&v=6tn-Hgkdqls

"Eric will have the Latino vote. And in this day and age, you don't win an election without it," concluded Menchaca.

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Ray Galan, MBA
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