Standing out from the crowd, and offering something different to competitors, is a challenge that every business faces
Manchester (PRWEB UK) 17 May 2013
Becoming the Go-To Expert in a business sector can help companies to stand out from the crowd and increase their profit levels dramatically, Heather Townsend has said in a Find the Edge article published today.
She uses the article to explain how anyone can harness the internet's power to become an authority within a specific area of business.
Townsend details six easy steps, beginning with choosing a niche.
She said: "It’s hardly rocket-science, but focusing on a specialist area will give you less competition, and a chance to really shine by utilising your sector specific knowledge.
"It’s tempting, but avoid trying to become ‘The Expert’ on all things. Specialising will make your goal far more achievable.
"Avoid just looking at what’s happening within your chosen marketplace right now. Try and think ahead, and identify any changes or progressions that are likely to need different skills and new expertise."
She also lists blogging, engaging with others on social media, and forming alliances with other businesses within a niche as integral parts of a successful strategy to build a reputation as an expert.
Townsend continues to explain why investing time in becoming the 'Go-To' expert is an increasingly effective course of action for business leaders and entrepreneurs.
She said: "Standing out from the crowd, and offering something different to competitors, is a challenge that every business faces.
"Technology has made it easier for customers and clients to switch to a better service quickly, so all companies need to be able to justify the fees they charge, and be constantly looking to improve the value they add to their customers’ businesses."
The article can be read in full at: http://www.findtheedge.co.uk/leadership/strategy/6-steps-you-can-take-to-become-the-go-to-expert.
Heather Townsend is a regular Find the Edge contributor, and networking expert. She authored 'The FT Guide to Business Networking' among other business titles. More about her can be found here: http://www.findtheedge.co.uk/expert-panelist/heather-townsend.
Kenny Goodman, founder of Find the Edge, said: "The internet offers every business leader a brilliant platform to ideas and insight out there.
"Establishing yourself as an expert isn't easy, but those who are determined will find it's far more accessible than it ever has been thanks to the opportunities offered by the internet."
Find the Edge is a business website, which features insight from leaders and experts from all different sectors.