Retail Clinics Appeal To High-Income Users: Kalorama Information Survey

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Retail clinics, that is, clinics located in retail outlets such as drug stores, Targets and Walmarts, are likely to be visited by high-income patients, even a tad more than low-income patients, according to a new Kalorama Information report.

When these clinics started, there had been some thought they might appeal to low-income consumers, said Bruce Carlson, Publisher of Kalorama Information. Obviously they do, but not exclusively and in fact there’s a slight lean towards higher incomes.

Retail clinics, that is, clinics located in retail outlets such as drug stores, Targets and Walmarts, are likely to be visited by high-income patients, even a tad more than low-income patients, according to a new Kalorama Information report. The healthcare market research publisher has been covering retail clinics for six years and conducted a survey of US adults to determine retail clinic use and satisfaction. According to “Retail Clinics: Consumer Attitudes Results of the 2013 Kalorama Survey”, just 16% of retail clinic users were from a household under 25,000.

“When these clinics started, there had been some thought they might appeal to low-income consumers,” said Bruce Carlson, Publisher of Kalorama Information. “Obviously they do, but not exclusively and in fact there’s a slight lean towards higher incomes.    They are even popular with those with incomes over 100K.”

Kalorama Information's study sought to identify and describe that group of customers. The firm conducted an online panel of 2,000 U.S. adults 18+ nationwide from Feb 20 to March 9, 2013 querying on a variety of topics related to retail clinics. The panel was apportioned to match U.S. Census demographics. 84% of retail clinics users came from a household over 25,000 in income. The survey also found that just 41% of retail clinic users were from a household with an income under $50,000, while most patients, 59% of those who indicated they had used a retail clinic, had household incomes over $50,000.

Kalorama estimates over 1,300 retail clinics exist in the US. Growth had been hampered by the recession and urgent care competition but boosted by drug store chain strategy. A cornerstone of the convenience clinic business model is low cost services, enabled by high throughput and cost containment; and a major factor in keeping costs low is the hiring of lower cost staffers. But Kalorama Information is finding that while customers may appreciate lower costs in some cases, clinics won’t survive with that model alone.    

“The store clinics that have survived have become experts at driving the price up through various cosmetic, wellness and vaccination packages,” said Carlson. “Price may be one of many advantages, and we should be clear that there are some low-income users of clinics, but it seems to be the ability to take care of a medical issue while performing normal daily activities that appeal to these consumers.”

“Retail Clinics: Consumer Attitudes Results of the 2013 Kalorama Survey” contains the full breakdown of Kalorama’s survey. Many more observations about retail clinic visitors, including reasons for visits, gender breakout of retail clinic visitors, best targets for retail clinics and demographics of retail clinics users are included in the full study. The report can be found at: http://www.kaloramainformation.com/Retail-Clinics-Consumer-7479194/

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