The figures from this study are really interesting. If a customer is in a store, and then finds your product on their smartphone which is more appealing, you will possibly get the sale over your competitor
(PRWEB UK) 19 May 2013
Digital agency Click Consult has moved to stress the importance of mobile search and adverting for a business’ overall online marketing strategy.
It comes after a recent study published by Google revealed the latest trends of smartphone usage whilst in store. The search giant found that 79 per cent of smart phone owners are now smartphone shoppers and that 84 per cent of these people use their devices to assist them whilst they are shopping in a store. The study also found that the average time a shopper spends on their smartphone to help them in store is 15 minutes, and that shoppers choose search to assist them on their buying journey, followed by brand and store websites.
Price comparison, offers/promotions, opening hours and location are the main reasons why shoppers turn to their smartphones for assistance. Mobile search and ads can often be the difference between making a sale or not, whilst others can negotiate themselves a better deal when they have evidence on their phone of better deals and price differences elsewhere.
The specialist team at Click Consult has decades of combined experience in digital marketing. Findings like this prove just how important online visibility is to a modern business, and Click Consult can help brands to reap the rewards.
“The figures from this study are really interesting. If a customer is in a store, and then finds your product on their smartphone which is more appealing, you will possibly get the sale over your competitor,” said Liane Grimshaw, Managing Director of Click Consult. “Our specialism is in paid and organic search and we have a portfolio of successful campaigns. We can help you to achieve your online marketing goals.”
For more information about mobile search, visit http://www.clickconsult.com or call 0845 205 0292.
About Click Consult:
Click Consult is a digital agency with offices in London and Hooton, Cheshire. Established in 2003, Click Consult employs a team of highly skilled professionals with years of industry knowledge. With a speciality in search, Click Consult also offers social media marketing and web design and development services.
Contact Click Consult:
Oaklands Office Park,
Tel: 0845 205 0292