Parakweet Launches BookVibe Recommendations

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Proprietary NLP platform powers new social book discovery product

Parakweet Inc. today announces the launch of BookVibe, a social graph-powered, personalized book recommendation engine. This product is built on Parakweet’s NLP-based technology platform that is specifically tuned to the challenges of extracting signal from the noise of social media updates.

BookVibe shows you the books that people's friends on Twitter are discussing, generating a real-time and personalized book stream just for them. As an example, check out the book stream of noted Venture Capitalist and startup book author, Brad Feld:

One can also use BookVibe to peek into the book streams of friends and competitors.

How it works: The Parakweet platform is able to extract meaning from unstructured social chatter
Using a proprietary Natural Language Processing based platform, Parakweet is able to extract conversations where customers are discussing products, along with associated metadata such as intent, behaviors and sentiment, with unprecedented accuracy. Parakweet enables media companies to tap into these micro-reviews and other social signals that consumers are generating organically in the social universe. All Parakweet products are available through APIs which enable integration into other platforms as well as the combination of Social Media Metadata with customers’ proprietary internal data.

How big is the haystack?
Twitter users send more than 400 million tweets a day. In the case of books, Parakweet identifies approximately 100,000 tweets a day that are actually about books with 96% precision. Keyword-based search techniques would identify approximately 10 million tweets per day that could be book titles, with around 99% false positives or “noise.” By maximizing the signal-to-noise ratio, Parakweet enables complex and nuanced operations to be performed based on the accurately identified entities.

About Parakweet

The Parakweet Team consists of experienced startup entrepreneurs and computer scientists. Parakweet was founded by serial entrepreneurs Ramesh Haridas (CEO) and Kiam Choo (CTO). Parakweet is in beta deployments with global customers in media providing social recommendations, social metadata and actionable social analytics.

Press Contact
Ramesh Haridas
CEO and co-founder, Parakweet

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