PlaceWise Media Grows Digitally Integrated Marketing Platform to 200+ Shopping Centers

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Connecting Local Shoppers with Mall Retailers and Fashion Content Drives Online Engagement and Revenue

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"The additional $45,000 in digital revenue generated by PlaceWise saved our budgets last year. We wouldn't have met our revenue projections without it," said Gerritt Smith, senior manager, Partnership Marketing at Glimcher.

PlaceWise Media today announced that more than 200 of its 328 shopping center clients have joined its digitally integrated marketing platform. The advanced marketing platform combines consumer preferences and content to create shopper engagement and monetization opportunities.

Shopping centers that leverage PlaceWise Media’s digitally integrated platform can connect their shoppers with premium lifestyle and fashion content and create additional engagement via Facebook, Twitter and mobile applications. The platform also creates an additional revenue stream through ad revenue sharing across the national PlaceWise Media mall network. All this results in more online traffic, impressions and engagement, which in turn stimulates increased foot traffic and lease rates for shopping centers.

“The growth of the digitally integrated platform indicates that there is a shift in how shopping centers are thinking about digital assets,” said John Dee, president of PlaceWise Media. “We’re also seeing a shift in the brand expectation of what an advertiser should be. The message must fit contextually in this shopping center world. The message and environment should be consistent, and the PlaceWise network ensures that is always the case. By leveraging our digitally integrated platform, shopping centers can invest in proven content and technology, and immediately begin to more effectively connect with their customers and drive traffic to their stores.”

"The additional $45,000 in digital revenue generated by PlaceWise saved our budgets last year. We wouldn't have met our revenue projections without it," said Gerritt Smith, senior manager, Partnership Marketing at Glimcher.

The 200 malls on PlaceWise Media’s digitally integrated platform come from more than 45 shopping center operators including Developers Diversified, Forest City, Glimcher, Madison Marquette and Urban Retail Development, among others.

About PlaceWise Media
PlaceWise Media leverages the latest technologies to help retailers, shopping centers and brands effectively reach their target audience with relevant and timely product information, trends and promotions. Its mall-media network provides multi-platform digital marketing services to more than 300 shopping malls in 75 markets across North America, with more than 5 million total monthly visitors. PlaceWise Media also operates the location-based digital shopping companion, Shoptopia® (http://www.shoptopia.com), available to consumers nationwide. PlaceWise Media is based in Denver, Colorado. For more information, visit http://www.placewise.com.

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Jason Jansky
DStreet
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