This Summer, Try Improving Business with Focus on Mobile Local Marketing

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My Local Leads discusses the benefit of local businesses investing in effective mobile marketing in order to get the phone to ring

As the summer moves in, many local business owners and contractors are prepping for a shift in business. With the economy beginning to stabilize and improve, many have already began to notice the new business environment and have begun making changes that will help them succeed on into the future. The question remains, however, we about half of potential customers having moved into an area recently while half of previous clients have moved out over the past ten years, how does a local company attract new customers these days?

It used to be that putting the money into the Yellow Pages or local circular were great ways to get the name of a local business out there. Today, these old techniques cost too much for too little result. It seems the most effective local search marketing today is mobile.

Mobile websites became popular a few years back as smartphones, tablets, and broadband technologies continued to push boundaries. This month, some amazing news comes out regarding local mobile marketing.

More than half of the consumers out there use their smartphones or tablets for local search, trying to find local companies including restaurants, professional cleaners, plumbers, electricians, landscapers, and more. These recent studies show they are doing it more often, too.

Mobile broadband usage for local searches quadrupled in 2012.

Major indications of changing consumer attitudes toward finding local businesses through mobile internet usage include more than half of mobile local searches are between 25 and 44. More than half of those users are likely to have an annual income of more than $100,000. Key mobile apps for local businesses include internet business listings and social media, which often link together. This last item can be particularly useful for those who are working toward gaining positive online reviews.

The recent viral sensation of a publicity nightmare for a local restaurant out of Scottsdale, Arizona shows the importance of not only doing business the right way, but handling social media properly. My Local Leads takes the guess work out of search engine optimization and local online marketing for small and medium businesses across the nation.

If business owners have not already initiated a comprehensive local mobile marketing campaign, these new statistics provide insight into why now is the perfect time to do so. Rather than allowing competitors to gain the upper hand, local businesses need to be at the forefront of these changing technologies. By establishing a foothold through setting up free Google maps listings, managing online reputation and brand recognition through social media and positive online reviews, having a functional and fast mobile website, and other such techniques will help local businesses get the edge they need to keep the phones ringing and the business growing.

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Chris Moreno

Cameron Corniuk
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