Coleman Furniture Sets the Bar for Customer Satisfaction

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Founded in 1999, Coleman Furniture is a pioneer of the online furniture industry. Coleman Furniture’s reputation for service, speed and prices was recently acknowledged by leading online retailer review site.

Why are more and more consumers shopping for furniture online? Since its inception in 1999, Coleman Furniture has been devoted to service, promptness and customer care. The full service sales and customer service teams work tirelessly to ensure that ordering furniture on their website is a seamless and educational experience. From before the order is placed, until you’re ready to place your next order, Coleman’s staff is dedicated to assisting you, and guaranteeing your complete satisfaction.

Their commitment to customer service is not just a slogan to preach, it is a proven reality. Recently, ResellerRatings.com, the foremost online retailer review site, rated Coleman Furniture 10/10 in customer satisfaction. “Our service to you, our customer, does not simply end when your order is placed,” says Bruce Krinsky, the company’s CEO. “It continues until your satisfaction is absolute.” The perfect customer satisfaction rating is not a reason for Coleman Furniture to sit back and smile at their success, continues Mr. Krinsky, “It is motivation for us to maintain our high standards of customer care, and inspiration for us continue improving our customers online shopping experience.”

By any measure, Coleman Furniture is a novelty in an industry famous (or infamous) for pushy salespeople and constant busy signals. The sales staff is polite and informative, and the company policy is to return any correspondence within 24 hours. Of course, their competitive pricing and free white-glove delivery services don’t hurt their success, either. “I never really considered buying furniture online before I found Coleman Furniture,” says Moishe R., a recent customer from Las Vegas. "But their pricing just can’t be beat. It amazes me that a company in New York can deliver a brand new dining room set 2,500 miles away, set it up for me, and all for hundreds less than I could find it locally!”

So how do they do it? Coleman Furniture’s business model is as simple as it is unique for the furniture industry. Their approach is to be proactive, avoiding any potential issues throughout the order process. Customers do not have to call in (read: wait on hold, possibly leave a message to be returned days/weeks/never later) to find out their estimated delivery date. Coleman Furniture has a department exclusively dedicated to contacting customers shortly after they order with a status update, and to verify all of the details of the order. Other steps are also proactively taken to avoid any delivery issues. Their nationwide delivery crews are all trained in furniture assembly and care, and each warehouse employs a furniture medic for onsite cosmetic repairs and touch-ups.

Coleman Furniture is a true pioneer in the online furniture industry (est. 1999), yet they remain a trailblazer in setting industry standards. Now offering 35,000 + products from leading furniture manufacturers, Coleman Furniture continues to offer the service and commitment. It is no wonder that Coleman Furniture has steadily grown over the past 14 years, as they truly make online furniture shopping a wonderful experience!

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Bruce Krinsky
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