Reputation Changer Reveals Reputation Management Tips for Online Dating

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According to Reputation Changer, online reputation management is not just important for professional reasons, but for personal ones as well—including online dating.

Online reputation management is often discussed in strictly professional terms, with the emphasis on how a clean online reputation can lead to more job offers and better opportunities for career advancement—but according to Reputation Changer, what the Internet reveals about an individual can also have deep implications for that individual’s personal life. This is especially true for individuals who use online dating sites. In online dating, a clean profile on Google and on Facebook is imperative. As such, Reputation Changer has issued a new statement to the press, offering tips for those seeking to put their best foot forward in all of their online dating endeavors.

“It is often said that employers and recruiters are bound to do their due diligence, checking out a candidate on Google before making any hire—but of course, they are not the only ones for whom online search has become a chief source of information,” remarks Reputation Changer president Michael Zammuto. “You can bet that, if you’re hooking up with potential romantic interests on the Web, those romantic interests are going to do their homework on you—and that homework is not going to be limited to your online dating site profile. What Google reveals about you really could have a huge impact on your personal life, especially for those who use online dating services.”

Zammuto says there are many different types of online listing that could sabotage an individual’s online dating efforts, including mug shots, DUI reports, and any other potentially-embarrassing news listings. Not all of these negative listings stem from the individual’s actual life, however. “Infamous doppelgangers can pose a big problem for those who use online dating sites,” he cautions. “What if you just happen to have the same first and last name as someone who got convicted of dealing drugs, or someone who works in porn, or someone with an otherwise shady past? Your potential online dates don’t know much of anything about you, so they may simply assume that you and your infamous doppelganger are one and the same.”

Zammuto says that for those afflicted by the infamous doppelganger problem, an easy fix is to simply use initials, or a middle name, in their online dating profiles, ensuring that there is no undue confusion.

Beyond that, Zammuto says individuals seeking to put their best foot forward with potential online love interests can do so by cultivating strong, positive online assets. “Feeding the search engines positive content that reflects well on you is the best and really the only way to ensure that, when you’re Googled, people see the side of you that you want them to see,” Zammuto offers.

In particular, he says that personal websites and blogs provide meaningful outlets for distributing positive content. “Both the blog title and domain name should include your name, as it appears in your online dating profiles,” Zammuto says. As for the content, Zammuto says professional interests, hobbies, and other passions are all fair game. “It is probably good to avoid overly controversial political or religious content,” he offers.

Zammuto also cautions online daters to make sure their Facebook profiles are not dragging them down. “You are absolutely going to get checked out on Facebook, so it’s best not to come across as a deviant,” he says, specifically warning against using Facebook as a platform for offensive jokes and off-color remarks. “One way to protect yourself is to simply set your privacy options to keep all of your content private, but a better approach is to get proactive in using Facebook to boost your online image. Post about the things that you love—whether that’s your job, your hobbies, or non-profit organizations that you support.”

According to Zammuto and the team, online reputation management is a non-negotiable for those using online dating sites.


Reputation Changer was founded in 2009 by a team of direct response marketing professionals, and since that time it has come to be regarded as the premier organization in its field. Reputation Changer’s mission is to provide individuals and brands with total control over their online portrayals; in service of this, the company utilizes cutting-edge technologies and best-in-class SEO and ORM practices. Reputation Changer’s client base includes Fortune 100 brands, small businesses, politicians, celebrities, and private citizens.

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Michael Zammuto
Reputation Changer, Inc.
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