ComBlu Releases Second eBook on Content Marketing

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While the golden age of content marketing is still nascent, brands are working hard to apply more discipline and structure to building both strategy and operations. ComBlu has had dozens of significant conversations about content discipline with brands and applied what it learned to develop a new eBook, The Alchemy of Content: A Formula for Overcoming 4 Major Content Pain Points, which focuses on the four key content marketing pain points.

“The Alchemy of Content delves deep into the four major pain points inherent in content marketing and presents a method for attacking and taming each one," said Kathy Baughman.

ComBlu, a full-service social business, engagement and content marketing firm, today announced the release of its second eBook on Content Marketing, The Alchemy of Content: A Formula for Overcoming 4 Major Content Pain Points.

The book ( was written as a companion piece to the firm’s 2011 Content Supply Chain eBook that laid out a strategic framework for forecasting content needs, managing production and publication and measuring its impact on business goals. The new eBook takes the content marketing conversation to a new level and focuses on the four key pain points that brands face when embarking on a content marketing strategy:

  •     Pain Point One: Content development and distribution: how to organize resources to establish an effective and efficient process.
  •     Pain Point Two: Content creation: how to effectively “feed the content beast” with content that resonates.
  •     Pain Point Three: Content cadence: how to get the publication cycle right.
  •     Pain Point Four: Content ROI: how to make sure content is working hard enough for the investment made.

“ComBlu has had dozens of significant conversations with brands about the content marketing discipline in general and has implemented numerous content supply chain and content marketing programs for a wide variety of clients,” commented Kathy Baughman, a principal at ComBlu and author of the new eBook. “Our work in this area helped us identify multiple major pain points companies face when dealing with content strategy and the execution of content marketing programs.

“These challenges and the learning we gained helping companies overcome them presented us the perfect opportunity to develop another thought leadership piece on the topic,” continued Baughman. “The Alchemy of Content delves deep into these four pain points and presents a method for attacking and taming each one. The book will offer content marketers valuable insights and information, regardless of industry.”

ComBlu’s new eBook can be downloaded for free by visiting the ComBlu website. In addition to addressing the four main pain points, several content heroes are featured throughout the new eBook.

For more information, contact:
Pam Flores

About ComBlu
ComBlu is a full-service social business and engagement firm specializing in building and growing online communities for corporations, brands, associations and employees; integrating social media into marketing mix; finding and activating brand advocates; and measuring ROI of social programs. ComBlu has developed more than 30 communities in 20 languages with more than 15 million members. ComBlu also offers proprietary measurement and reputation management products. The firm was founded in 2003 and has offices in Chicago, Indianapolis, Denver, Austin and Los Angeles. The company can be found at

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