Varsity Pets Announces Release of "World's Most Advanced Canine Sports Drink"

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Varsity Pets, an American pet products innovator and prominent supporter of canine athletics, is excited to announce the release of Drool Fuel, the “World’s Most Advanced Canine Sports Drink”. After months of successful testing, the patent-pending Drool Fuel formula promises to help competitive canine athletes and working dogs perform better, recover quicker from physical exercise, and stay hydrated in hot summer conditions.

Drool Fuel -- A Scientifically-Designed Sports Drink For Dogs

Drool Fuel is the "World's Most Advanced Canine Sports Drink."

Customers will receive 25% off their first order of Drool Fuel when purchasing through the Varsity Pets website and using coupon code "FUELMEUP" at checkout during the week of May 21 through May 27.

After more than a year of research and development, Varsity Pets (, an American pet products innovator with strong ties to the canine athletics community, has announced the release of Drool Fuel, a canine sports drink scientifically designed to help active dogs stay healthy and perform at their best.

Just like popular sports supplements used every day by professional human athletes, Drool Fuel promises to help canine athletes stay hydrated better than water alone and replenish the nutrients that elite canine bodies lose during exercise in hot summer conditions.

Daniel Schulof, the founder and president of Varsity Pets, explains that Drool Fuel helps to optimize canine physical performance in three distinct ways: (1) its patent-pending blend of canine essential amino acids, carbohydrates, electrolytes, and antioxidants helps replenish the nutrients that dogs use up during strenuous activity; (2) its beef flavor helps to fight deadly canine dehydration by encouraging dogs to drink long before the onset of thirst; and (3) it provides an easily-digestible source of energy to keep dogs performing at their energetic best throughout their workouts and competitions.

“The marketplace is awash with products that claim to improve physical performance in dogs,” says Mr. Schulof. “But Drool Fuel is different because, among sports drinks for dogs, the sophistication of the scientific foundation for the Drool Fuel formula really is second-to-none.”

“That being said, we know those kinds of claims will ring hollow unless we can prove them to skeptical dog owners. So that’s exactly what we’ve set out to do.”

To help consumers evaluate the science behind Drool Fuel, Varsity Pets has published a technical research whitepaper outlining the benefits of the formula (available for free public download here). “With citations to more than seventy-five published, peer-reviewed academic studies, we’re hopeful that our whitepaper will demonstrate to skeptical consumers that Drool Fuel really does work more effectively than other so-called ‘doggie sports drinks’. Drool Fuel isn’t just a cute idea – it’s an effective tool that gets real results.”

Handlers for some of the world’s best canine athletes hardly seem to need convincing. “We train extensively five days a week in the deep south of Florida where dogs can easily overheat,” explains Crystal McClaran, a handler whose dog Bo holds world records in the canine sport of dock-diving. “Since using Drool Fuel, Bo and my other six dogs have recovered noticeably quicker and are always ready to go for their next day’s training.”

Dog owners interested in learning more about Drool Fuel should visit for more information. Customers will receive 25% off their first order of Drool Fuel when purchasing through the Varsity Pets website and using coupon code "FUELMEUP" at checkout during the week of May 21 through May 27.

About Varsity Pets:

Varsity Pets is an American-owned company devoted to helping busy dog owners keep their canine companions fit, healthy, and happy. Their popular Varsity Ball product is a unique dog toy designed for human-free canine exercise and is 110% guaranteed indestructible.

Contact Information:

Nathan Mostow, Director of Public Relations
Varsity Pets, LLC

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Nathan Mostow
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