Three Steps to Success for Local Businesses with Local Marketing Online Based on May Studies

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My Local Leads works with companies around the US, with recent studies showing the growth of mobile and local search traffic, they provide some insight to the local business owner that will help them grow their business.

In the past month, numerous independent studies have been released showing a strong correlation between an increase in both mobile and local search traffic. This is great news for local business owners that are trying to grow their client base and their business. However, those business owners need the ability to focus on their business without being thrown into the deep end with trying to master an entirely new skill set when it comes to local search and mobile marketing.

My Local Leads has been working with small and medium sized business across the U.S. for years. These studies have come from independent comScore, Search Engine Watch, Marketing Land, and more. May is a busy month for search results as studies from 2012 have been gone through, tabulated, and analyzed. They have been assisting with various local marketing campaigns that work to get the phone to ring.

By staying on top of recent research as My Local Leads has found this month as well as their own research and experience, success is the rule rather than the exception. This summer, new programs will be launched by the Maine based marketing firm, offering highly specialized, tailored advertising solutions for the local business. My Local Leads offers consultation to clients to go over these recent changes in mobile and local consumer behavior as well as how local companies can benefit most from these changes.

Recent studies show that both local search and mobile web usage are expanding at an exponential rate. Mobile local search has more than quadrupled since the beginning of last year. Local search domination is composed of a number of items. There are three key components to helping local business marketing with online technologies: social media presence, mobile websites, and search engine optimization.

Social media is a delicate tool that must be used with discretion and flare. Find something viral that will get people talking, but make sure they are talking for the right reasons. Social media blowouts as have been seen from the national chains, Applebee’s, and the locally-owned Amy’s Baking Company, are not the kinds of things someone wants their business to be known for. Instead, social media should be used to build the brand, connect with customers, and become their trusted advisor rather than simply a place to spend money. There are also a variety of business listings that must be claimed and then updated to present the right picture to existing and potential customers.

Converting a site to be an optimized mobile website requires a specific skill set. Items such as images must provide both a quality picture yet not take up too much bandwidth. Important information must be located in key areas. More than half of businesses surveyed in a recent study have their address or contact information listed on their local, mobile website. If customers can find a business online but cannot find them in the real world it amounts to a wasted opportunity.

Many business owners have at least a passing knowledge of what search engine optimization is. However, knowing how to apply keywords and density as well as organic, informational articles, linking properly to free Google maps listings, and tying into social media all play a vital part in getting local business sites listed at the top of search engine results. Getting links from authoritative and reputable sites can also play a big part. Upcoming changes to Google and potentially other search engines will be devaluing a wide variety of ineffective and unrelated backlinks.

Bringing on a skilled, experience local search marketing team can help business owners avoid the pitfalls that others suffer from. As the numbers continue to grow showing the importance of both local search and mobile marketing, it is going to end up being more important to get ahead of the game and harder to catch up. Business owners that work with a marketing team should be sure the team is familiar with the different technologies and techniques, what works, and what will work into the future. Even with limited focus, a company wishing to focus on video marketing for local businesses for example and not prepared to invest in social media marketing needs to be sure that the two components will work together when the time comes.

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Chris Moreno

Cameron Corniuk
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