Do diets really fail, or is it easier to blame the diet rather than to admit the truth?

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Every year millions of people fail to achieve long-term weight loss and the diet is always sited as the cause. However, a new report from The Surrey Institute of Clinical Hypnotherapy suggests that there is a simple reason as to why.

Hypnotherapy Professional Association

Paul White NCH Chairman

Most clients have developed very negative patterns of thought and behaviour, blocking out potential long-term negative outcomes of their weight problems.

Pretty much every expert will agree that for someone to achieve long-term weight loss they have to make a lifestyle change. But what does lifestyle change actually mean and what needs to be done to achieve it?

These sorts of statements generally are high on ‘you should’ type of advice but low on ‘how to’ advice.

So, what is lifestyle change and how is it achieved with regards to long-term weight loss? When the ‘experts’ say a lifestyle change what they really mean is a behavioural change. To create lifestyle change with regards to food there needs to be some significant changes in behaviour around food.

The problem with diets, and in particular fast weight loss diets, is that they rarely achieve behavioural change because the diet is seen as something they do for a while and then they can go back to enjoying themselves. So the thought processes around food stay the same, i.e. food is still a treat or reward or it will make them feel good in some way.

Paul White, the behavioural change specialist at the Surrey Institute of Clinical Hypnotherapy, said “Most clients have developed very negative patterns of thought and behaviour, blocking out potential long-term negative outcomes of their weight problems. By using weight loss hypnotherapy we are able to turn around those thought processes and, in doing so, change the behaviours around food on a more permanent basis.”

With weight loss hypnotherapy the clients notice very quickly how their behaviours around food change. It becomes very obvious when they start developing more appropriate behaviours, not only when eating but also when buying food.

At the Surrey Institute of Clinical Hypnotherapy in Surrey they seek to change their clients’ relationship with food. The hypnotherapist will work with the client to change the way they view food, even the way they think about food, so the client eats to live, rather than lives to eat. By doing so they remove the guilt, reduce consumption and feel happier around food.

Whilst running their weight loss programme at the Institute, they have come across virtually every type of inappropriate behaviour around food and have strategies to deal with all of them. The great thing about using something like hypnotherapy is that it does not matter if the client is dieting or not, as it works on the behaviours and when they change, the food consumption changes naturally.

Paul White has been Chairman of the National Council for Hypnotherapy for five years. He has been a Director of The Surrey Institute of Clinical Hypnotherapy for 11 years. He has a special interest in weight control and problem behaviours (addictions).

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